What the world needs now is design, sweet design….
Thursday, February 25th, 2010What is design thinking?
Why does the ability to be a design thinker matter?
What would the outcomes look like with a world informed by design thinkers?
What if a generation of design thinkers came from Thunderbird Global School of Management?
These are just a few of the questions I’ve been contemplating over the past year. The more I talked with colleagues and associates, like Thunderbird board of trustee, Dick DeVos, alumni and Global Council members, Jack Taylor ‘71 and David Young ‘91, and family and friends who attended design schools, and the more I read, (A Whole New Mind and Drive, both by Daniel Pink, Out of Our Minds by Sir Ken Robinson, Disrupting Class: How Disruptive Innovation will Change the Way the World Learns by Clayton Christensen and The Art of Innovation by IDEO’s general manager, Tom Kelley, among other books and articles), I began to wonder,
What if design schools had access to Thunderbird’s global education and our students had access to design thinkers and methodologies that encouraged and stimulated design thinking?
This question prompted other questions: What is design thinking and why does it matter?
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by Keith C. Kerber, Assistant Director of Annual Giving