Archive for December, 2010

Presenter: Mary B. Teagarden, 10 a.m. MST Dec. 8, 2010
Click here to attend webinar on the day/time of the event.

Details:
Protecting know-how and intellectual property is a challenge in any market, but especially in hyper-dynamic markets such as China. This is even truer for companies in high-tech services who rely on knowledge to compete. Thunderbird Professors Mary Teagarden and Andreas Schotter, with the help of Joab Meyer ’07 and more than 40 other alumni, investigated what companies do to win this intensely dynamic “war” to impede knowledge asset leaks and assure long-term performance. Teagarden will present the research 10 a.m. MST on Dec. 8, 2010, in a free alumni webinar.

To “win” companies must go beyond patenting and litigation and develop a set of dynamic “know-how” organizational capabilities for assuring long-term performance. This session will discuss findings that include an array of offensive and defensive know-how protection options—corporate social responsibility practice, corporate culture development, and talent management among these.

The webinar will conclude with suggestions for building hybrid protection options into the management of know-how in China and, by extension, operations around the world. Click here to attend webinar

(Note: link will not be active until day and time of the event).

Marriott Murdock, ’10, was a recent guest blogger for the company Brand Tactics, a U.S.-based strategic brand consulting company that serves entrepreneurs and organizations. The post is called “Branding a Cloud.”

Murdock is a Marketing Manager at NetDocuments, charged with branding the recently created Partnership & Alliance Program. Prior to joining NetDocuments, Marriott has held various consulting roles, leading marketing and business development projects with various organizations and institutions in North and Latin America. As a certified project manager, he enjoys the overlap of marketing, branding and project management.