Bob Marley tunes support people, planet and profits
Tuesday, March 20th, 2012
The family of the late Jamaican singer-songwriter Bob Marley values sustainability, peace and philanthropy, so it comes as no surprise that two T-birds were chosen to lead a global brand in partnership with this prominent family.
Director of marketing Karen Korponai ’98 (at left) and director of sales Jen McVey ’98 (at right) work together for House of Marley — an earth-friendly, audio electronics and lifestyle product company that adheres to the Marley family core values: Equality, unity, authenticity, sustainability and charity. The House of Marley also donates 5 percent of its profits to its charitable organization, 1Love.org.
The company, launched in 2011 in partnership with the Marley Family, focuses on growing a profitable global enterprise while also making a positive impact on the world.
“I’m excited to dedicate my time and energy to helping develop a new way of doing business, one which aligns with my personal values and beliefs,” Korponai said.
The company’s products are sold online and in retail stores around the world, including the United States, Canada, United Kingdom, Australia, Hong Kong, South America, The Middle East and the Caribbean. This year, House of Marley plans to expand into at least 30 more countries.
“Working with another T-bird is always great because you are both thinking globally,” McVey said.
Surprisingly, McVey and Korponai did not know each other when they were classmates at Thunderbird, but the two are glad to be working together now.
“The people I met at Thunderbird care about making a difference,” Korponai said. “We’ve lived in various countries and when you couple that with our business background, we have more of global perspective in developing solutions.”
An example of developing global solutions is their internal global sales and marketing meetings. Instead of just focusing on their own market, they gather international intelligence from their counterparts around world to make better marketing decision and product adjustments throughout the entire brand.
Korponai and McVey are also philanthropists at heart and gravitated toward House of Marley’s focus on charity. 1Love.org supports causes such as global hunger, clean water and child education, which are important to the Marley family.
“A lot of companies have gone to the Marley family wanting to use their name, but it didn’t support their core values,” Korponai said. “It’s not uncommon for House of Marley management to ask themselves, ‘What would Bob Marley do right now?’ and to listen to his music for inspiration.”
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