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The Thunderbird community could fill a library with all the books it has produced. This blog tracks some of the most recent. If you know about others, please send a note to knowledgenetwork@
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Knowledge Network: Thunderbird Bookshelf

Multi-Trillion Dollar U.S. Healthcare To 2020 Gold Rush

Written on February 7th, 2012

Multi-Trillion-Dollar-U_S_-Healthcare-to-2020-Gold-Rush The 2012 through 2020 period presents companies and investors with unprecedented opportunities to create wealth. The Patient Protection and Affordable Care Act (PPACA), which contains provisions pioneered by both Republicans and Democrats, is the single largest technology stimulus, innovation implementation and development, job creation, and waste elimination legislation in the history of the United States (U.S.). PPACA is capitalizing on four major trends: 1) increasing demand, 2) new enabling technologies, 3) innovation, and 4) an imperative to contain increasing healthcare costs. If not contained, healthcare expenditures will decrease American’s standard of living and ability to compete on a global basis. Implementation will result in market driven revolutionary change throughout every segment of the $2.6 trillion (17.3% of the U.S. 2010 gross domestic product, GDP) U.S. healthcare system (slightly larger than the GDP of the U.K.). It will cause a cultural shift within healthcare which will affect how each of the 17 million U.S. healthcare workers view and do their jobs. In the process, it will decrease inefficiencies/waste and create significant corporate and personal wealth. This book presents the major enabling technologies and innovations and the reasons why passage of PPACA and related legislation and regulation was and will be needed. The reader will also get insights relative to the respective industry strategic drivers and their implications for each of the major industry segments. While not designed to recommend investments, the leading companies in each major U.S. healthcare industry segment are listed.
Title: Multi-Trillion Dollar U.S. Healthcare To 2020 Gold Rush
Author: Edmund L. Valentine ‘74 has over 27 years of healthcare industry experience. He has been the editor of multiple editions of MMC International’s Trends Shaping U.S. Pharmaceutical Industry Strategies reports as well as therapeutic area reviews. Valentine is Chairman and C.E.O. of MMC International, a strategy, general management, business development, marketing and technology assessment advisory firm primarily focusing on the global healthcare industry. He is a recognized authority on the trends shaping the U.S. healthcare system.
Publisher: MMC International Publishing (February 2, 2012)
Price: $149.95
Description: Paperback, 152 pages
ISBN: 978-0984047802
Information: www.amazon.com

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The Emerald Amulet

Written on February 3rd, 2012

Emerald Amulet_frontcover Amid the mystery of Colombia’s dense forest, two boys find that life can be far more challenging than it seems. Eduardo is the son of a maid working on the estate of a wealthy Irish immigrant. The estate owner’s son and Eduardo often play together. One day, playing in the forest, they discover a cave where an old woman presents an emerald amulet and explains its mystical powers. After an unfortunate accident, Eduardo survives the other boy and learns that the protective powers of the amulet are both his birthright and his shield. Throughout his young life, Eduardo struggles to discover what he is meant to be and do. Supported by the owner of the estate, he attends a university and prepares for a life of success and wealth. Later he decides that his love of learning is more important than pursuit of money and power. More than once, he faces life-threatening situations where the protective power of the amulet saves his life. Along the way, he learns how difficult some decisions can be, especially when one person’s life must be weighed against another’s. The author J.P. Cunningham weaves a tale where magic and reality blend, leaving the reader to wonder where one world begins and the other ends. The Emerald Amulet is, above all, a love story…a story about the unswerving loyalty of one young man to those he loves most.
Title: The Emerald Amulet
Author: J.P. Cunningham ‘82, originally from a small town in Northeastern Arkansas, (where his father’s family had lived since 1873, and his mother’s family had lived since the 1840’s),is fluent in Spanish and worked for years in the field of international sales, traveling widely throughout Latin America. Prior to that, he worked as an aide for the United States Congress specializing in foreign affairs. With one graduate degree in political science and another in international business, he now lives in northwestern Georgia where he works writing fiction.
Publisher: CreateSpace (December 20, 2011)
Price: $16.00
Description: Paperback, 184 pages
ISBN: 978-1466392786
Information: www.amazon.com

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The Truth Behind the Numbers in Financial Statements: A Step-by-Step Guide to Investigating Before You Invest

Written on January 20th, 2012

truth behind numbers The economy shows signs of recovering from the worst recession since the 1930s. Savvy investors are already bargain shopping for stocks that are priced well and ready to climb out of the doldrums. But as the saying goes, “once burned, twice shy.” It’s more important than ever to guard against scams and be very careful about where you invest your hard-earned dollars.Let this book be your guide. In plain English, you’ll take a guided tour of a typical financial statement, and learn: How to cut through the hype in an annual report and, with a few simple calculations, know how a company is really performing, Why you should turn a deaf ear to “stock tips,” even when they come from a broker or financial planner, The red flags to look for in financial statements that indicate the management is trying to pull the wool over your eyes, Why footnotes to financial statements are “must” reading for any investor, How to use the Internet to research markets, companies, and executives to uncover problems, pitfalls and golden opportunities, Secrets the pros use to spot the best performing stocks and bonds ahead of the average investor
Title: The Truth Behind the Numbers in Financial Statements: A Step-by-Step Guide to Investigating Before You Invest
Author: Jose D. Roncal ‘90 is a truly global executive with over 20 years of experience in international business and finance, having worked and travelled frequently in six continents. Specializing in telecommunications and information technology industries, Mr. Roncal has served such well-known multinational companies as NCR, AT&T, Verizon Communications and the U.K.-based blue chip company, Cable and Wireless.
For more than 15 years, he has lived around the globe as a Chief Financial Officer, focusing on mergers and acquisitions, joint ventures, strategic alliances and spin offs among other strategic activities. He is a well known transformational and corporate turnaround specialist and inspirational leader, with a proven track record in developing high-performance operations.
Mr. Roncal has authored numerous articles on business strategy, finance, accounting, capital markets and the global economy. He holds an MBA from Thunderbird University and a BA from Florida International University both in the USA and has attended various senior executive programs at Oxford University in the United Kingdom.
Publisher: Wheatmark (July 15, 2011)
Price: $13.95
Description: Paperback, 162 pages
ISBN: 978-1604944556
Information: www.amazon.com

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Content is Currency: Developing Powerful Content for Web and Mobile

Written on January 20th, 2012

COVER-Wuebben_ContentisCurrency1 Why do some websites succeed while others struggle? It is not only a question of having a good idea or finding an untapped niche. The answer is simple: content. When it comes to the internet, content is still king but knowing how to maximize it on the web and mobile is more challenging than ever. In Content is Currency, author Jon Wuebben explains why substance is still more important than flash, and details the four key phases of managing your content for optimal results: Creation, Optimization, Distribution, and Curation. Rich in specific examples, practical advice, and step-by-step instructions, this groundbreaking toolkit will outline how to build these pillars with Search Engine Optimization (SEO), Social Media Marketing (SMM), and call-to-action techniques.
Title: Content is Currency: Developing Powerful Content for Web and Mobile
Author: Jon Wuebben ‘98 is the CEO of Content Launch, a web content development, content strategy and marketing firm that provides content for hundreds of companies, digital agencies and web designers around the world. His new book, “Content is Currency: Developing Powerful Content for Web & Mobile”, helps businesses everywhere learn how to plan, create, distribute and manage content. Jon has spoken at the Online Marketing Summit, New Media Expo, Shop.org Annual Conference, Media Relations Summit and for many organizations and industry groups. Speaking topics include content marketing, social media strategy, mobile marketing, SEO copywriting and entrepreneurship. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of “Content Rich: Writing Your Way to Wealth on the Web”. Find out more at www.contentiscurrrency.com and www.contentlaunch.com
Publisher: Nicholas Brealey Publishing (January 16, 2012)
Price: $29.95
Description: Paperback, 288 pages
ISBN: 978-1857885736
Information: www.amazon.com

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Exchange-Traded Funds For Dummies

Written on January 20th, 2012

exchange traded funds for dummies Exchange-traded funds (ETFs) have a strong foothold in the marketplace, because they are less volatile than individual stocks, cheaper than most mutual funds, and subject to minimal taxation. But how do you use this financial product to diversify your investments in today’s fast-growing and ever-changing market?
Exchange-Traded Funds For Dummies shows you in plain English how to weigh your options and pick the exchange-traded fund that’s right for you. It tells you everything you need to know about building a lean, mean portfolio and optimizing your profits. Plus, this updated edition covers all of the newest ETF products, providers, and strategies, as well as Commodity ETFs, Style ETFs, Country ETFs, and Inverse ETFs.
Title: Exchange-Traded Funds For Dummies
Author: Russell Wild ‘80 is the principal of Global Portfolios, an investment advisory firm based in eastern Pennsylvania. He is one of few wealth managers in the nation who is both fee-only (takes no commissions) and welcomes clients of both substantial and modest means. In addition to the fun he has with his financial calculator, Wild is also an accomplished writer who helps readers understand, and make wise choices about their money. His articles have appeared in many national publications, including AARP The Magazine; Consumer Reports, Kiplinger’s Personal Finance, The Saturday Evening Post, and Reader’s Digest. He also contributes regularly to professional financial journals, such as Wealth Manager and Financial Planning.
The author or co-author of two dozen nonfiction books, Wild’s latest works include One Year to An Organized Financial Life (co-authored with Regina Leeds, Perseus, 2010), Index Investing for Dummies (Wiley, December, 2008), Bond Investing for Dummies (2007), and Exchange-Traded Funds for Dummies (2007). Before those, he wrote The Unofficial Guide to Getting a Divorce, along with attorney Susan Ellis Wild, his ex-wife – yeah, you read that right (Wiley, 2005). No stranger to the mass media, Wild has shared his wit and wisdom on such shows as Oprah, The View, CBS Morning News, Good Day New York, and in hundreds of radio interviews.
Wild holds a Master of Business Administration (MBA) degree in international management and finance from the Thunderbird School of Global Management in Glendale, Arizona (consistently ranked the #1 school for international business by both U.S. News and World Report and the Wall Street Journal); a Bachelor of Science (BS) degree in business/economics magna cum laude from American University in Washington, D.C.; and a graduate certificate in personal financial planning from Moravian College in Bethlehem, Pennsylvania (America’s sixth oldest college). A member of the National Association of Personal Financial Advisors (NAPFA) since 2002, Wild is also a long-time member and a past president of the American Society of Journalists and Authors (ASJA).
The author grew up on Long Island, and after living in various places both in the United States and abroad (including France and Morocco), settled in Allentown, Pennsylvania where he lives with his two children, Adrienne and Clayton, along with Norman, the killer poodle.
Wild’s website is Russellwild.com. His email is Russell@Russellwild.com.
Publisher: For Dummies; 2 edition (December 27, 2011)
Price: $26.99
Description: Paperback, 384 pages
ISBN: 978-1118104248
Information: www.amazon.com

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The Art and Science of Success Volume 2, Proven Strategies from Today’s Leading Experts

Written on January 20th, 2012

art and science The Art and Science of Success Volume 2 is a collection of some of the greatest success minds of our time. These authors are sharing their secrets to financial freedom, unprecedented personal success and unlimited human potential. This book will undoubtedly uplift, empower and motivate you to take action to fulfi ll your dreams.
Title:
The Art and Science of Success Volume 2, Proven Strategies from Today’s Leading Experts
Author: Victoria Rei Ristow ‘08, Roger Aston, Bud Bilanich, Colette Bowers, Bob Boyd, Mark Call, Evelyn Cole, Dean Decastro, Anand Ferco, Krienke Gerri, Melanie Greenough, Joanne Haslam, Clay Johnson, Christine Kasik, Tanya MarCia, Cecilia Matthews, Godfrey McAllister, David Medina, Daven Michaels, Matt Morris, Briarley Nicholson, Darlene O’Keefe, Mike Pawlowski, Mike Phillips, Mikkel Pitzner, Thell Pruitt, Joe Rodrigues, Dr. Joe Rubino, David Sapp, Christian Schnubel, Wayne Sharer, Adam Spiel, Margie Stacey, Justin Tillman, Ayn Ulm, Jerome Vaultier, David Velasquez, Austin Walsh, Traci Williams, Sabrina Williams, Betty Wong, Tim Zimmerman
Publisher: Westcom Press (July 15, 2011)
Price: $21.95
Description: Paperback, 358 pages
ISBN: 978-0983077015
Information: www.amazon.com

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Murder on Aconcagua

Written on January 12th, 2012

MOA Final Cover jpeg Hero Scott Devlon is once again sent by the U.S. Defense Intelligence Agency on another climbing expedition. This time the mountain is Aconcagua, the highest in South America. His mission is to confirm a report that three Inca golden idols have been discovered and are headed to Venezuelan strongman, Hugo Chavez. Legend says he who possesses them is invincible. Scott’s assignment is to prevent that from taking place but he quickly learns that there are those who will stop at nothing, including murder, to get their hands on the idols. Join Scott Devlon as he battles not only the brutal elements of the Aconcagua summit, but the determined greed of a murderer in Murder on Aconcagua. Title: Murder on Aconcagua
Author: Charles G. Irion ‘75 was inspired to pen the Summit Murder Mystery Series after participating in a 1987 expedition to Everest. In July of 2011, Irion completed a climbing expedition to Kilimanjaro, the location of the final novel in the Series. His co-author is Ronald J. Watkins.
Publisher: Irion Books LLC (12/23/11)
Price: $19.95
Description: Paperback, 250 pages
ISBN: 978-0984161850
Information: www.amazon.com

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Venture Capitalists at Work

Written on December 1st, 2011

VCAuthor Tarang Shah ‘00 interviews 35 of today’s most successful investors in “Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes,” a new book from Apress Media.

“Venture Capitalists at Work” shares the stories of venture capitalists behind some of the most notable start-up successes. In interviews with top venture firms and entrepreneurs, it analyzes more than seventy billion-dollar success stories like AdMob, Angry Birds, Bebo, Blue Nile, Chegg, Dropbox, Eventbrite, Facebook, Flarion, Groupon, Hyperion, Huffington Post, LinkedIn, MobiTV, Opower, Overture, PayPal, Starent, SpaceX, Twitter, Xoom, YouTube, Zappos, ZocDoc, Zoosk, and many others.

Title: Venture Capitalists at Work
Author: Tarang Shah is a venture capital professional. At SoftBank Capital, a venture capital fund, he helped with start-up investments totaling $50 million. He has reviewed 1000+ start-ups and served as a board member and CEO advisor for over a dozen start-ups. Tarang is currently a technology innovation executive for one of the largest financial institutions in the US, where he has built and leads a start-up risk assessment practice based on his venture model.
Publisher: Apres Media; First edition (Publication Date: November 23, 2011)
Price: $29.99
Description: Paperback, 500 pages
ISBN: ISBN13: 978-1-4302-3837-9
Information: http://amazon.com

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Raja & The Giant Donut

Written on November 30th, 2011

raja_cover Raja, a golden brown stray mongrel, leads a carefree existence in Shivaji Park, spending his days lying under shady trees and chasing tennis balls. His friend Pakya, a white and black mongrel, happens to be the most feared dog on this side of the park. But, poor Pakya secretly pines for Bianca, a beautiful Golden Retriever, who only has eyes for Hero, a smooth-talking mongrel with a red scarf round his neck. Tiger Gondhlekar aka Gattu, an abandoned Labrador who is prepetually hungry, completes the trio. Prashant Pinge’s engaging and heartwarming story, depicts the journey of three ordinary stray dogs from Shivaji Park in Mumbai to Sambhaji Park in Pune. Their reasons for undertaking the journey are different, but they are united by their friendship and a common dream, as they confront seemingly insurmountable odds. While the story charts their quest for the giant donut, it also highlights how the dogs overcome their own shortcomings, support each other and register personal victories along the way.
Title: Raja & The Giant Donut
Author: Prashant Pinge ‘06. When Prashant Pinge is not writing children’s fiction, he enjoys working on animation scripts and watching cartoons. His most ardent desire is to give wings to his readers imagination, to immerse them in worlds they would otherwise never experience. Prashant lives in Mumbai with his wife, Avantika. But someday, he hopes to build a small wooden cottage, nestled deep inside a mystical forest. Other children s books by Prashant are: Avantika’s Garden and Naughty Avantika, both published by Leadstart Publishing. Prashant Pinge can be reached at:prash2175@gmail.com
Publisher: Leadstart Publishing Pvt Ltd; First edition (November 14, 2011)
Price: $4.00
Description: Paperback, 136 pages
ISBN: 978-9381115916
Information: www.amazon.com

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Striking a Balance: Reflections on What Matters.

Written on November 9th, 2011

9780983166801_cov Striking A Balance: Reflections on What Matters shows a unique and introspective approach to the 20-65 age group in achieving a balanced lifestyle. Short anecdotes described by author and executive coach, Daniela Bryan, identify real life situations in the areas of work/career, money, relationship, and emotional well-being that invite the reader to pause, reflect and take action. The author has a global perspective on everyday issues that everyone can relate to and get insights. The book invites the reader to take charge and be in the driver seat of one’s life. No matter which section one opens there is food for thought. Unlike other self-help books, Striking A Balance is geared toward one’s own journey in bite  size increments.                                                                    
Title: Striking a Balance: Reflections on What Matters.
Author: Daniela S. Bryan ‘85
Publisher: DB Coach (September 15, 2011)
Price: $14.95
Description: Paperback, 276 pages
ISBN: 978-0983166801
Information: www.amazon.com

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