Archive for December, 2008

“Content Rich” is the definitive search engine optimization (SEO) copywriting guide for search engine rankings and sales conversion. As the first book to cover the entire spectrum of Web copy, it introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways.

Title: Content Rich: Writing Your Way to Wealth on the Web
Author: Jon Wuebben is a 1998 graduate of Thunderbird School of Global Management and lives in Fallbrook, Calif.
Price: $14.57
Publisher: Encore Publishing (Sept. 1, 2008)
Description: Hardcover, 270 pages
Endorsement: “If you want to know the real secrets to online traffic and a nonstop turbo boost in sales, it’s right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!” — Dr. Joe Vitale, author, “Hypnotic Writing”
Information: www.amazon.com

Increasingly, the focus of risk management is not only on minimizing the negative consequences of uncertain events, but on truly providing competitive advantage. However, neither threats nor opportunities can be effectively identified and assessed without good quality market intelligence. As companies increasingly integrate their corporate risk, strategy and finance decisions, they are finding that corporate risk identification and assessment is only as good as the data in their system.

Title: Energy, Risk & Competitive Advantage: The Information Imperative
Author: Scott Randall is a 1990 graduate of Thunderbird School of Global Management. Using the framework of enterprise risk management, market research, quality management and strategic planning, he has written a book about competitive advantage in the energy business, and how it can be gained using a cross disciplinary integration of tools, techniques, and structure that yields reliable information.
Price: $68.07
Publisher: PennWell Corp. (March 18, 2008)
Description: Hardcover, 303 pages
ISBN: 978-1593701345
Information: www.amazon.com

Young Pastor Mark Mercer’s search for a treasure — a lost epistle of St. Paul — leads him to Greece and to an attractive young American archeologist, Priscilla Krikorian. An initial personality clash gives way to a serendipitous combining of their respective abilities as they embark on a whirlwind sleuthing adventure that takes them to Spain. Their budding romantic relationship is interrupted when Pris is kidnapped, but Mark devises a bold plan to rescue her. Will it work? And what is the treasure that he brings back to the U.S.?

Title: The Artemas Link
Author: Bennett Cole, Ph.D., is a 1958 graduate of Thunderbird School of Global Management. He served as a Navy officer aboard an aircraft carrier, then spent 35 years in teaching. He has taught Spanish at the University of Delaware, Virginia Tech and Florida Southern College. He has published professional and inspirational articles and one short story. His interests include foreign travel and photography. He is retired and lives in New Castle, Delaware.
Price: $16
Publisher: Red Lead Press (May 30, 2008)
Description: Paperback, 144 pages.
ISBN: 978-1434960375
Information: http://redleadbooks.com/artemaslink.html

“O, the Oprah Magazine,” calls Stephen Hall’s new book, “Sell Your Specialty Food,” a go-to book for any startup food company. The re-named fifth edition of Hall’s “From Kitchen to Market” outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance.

Title: Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation (fifth edition)
Author: Stephen F. Hall is a 1969 Thunderbird graduate. He is president of Food Marketing International, where he coaches new specialty food firms on how to grow their businesses. He is the managing editor of the quarterly Food Entrepreneur newsletter and e-zine (2,000 readers), writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the National Association for the Specialty Food Trade.
Price: $19.77
Publisher: Kaplan Publishing (Nov. 4, 2008)
Description: 320 pages (paperback)
ISBN: 978-1427798268
Information: www.amazon.com

If you want to buy a book on how to pave your driveway or put up a wall, you can find one in any bookstore. Such technical books abound. But until now there has been no book that encapsulates the entire remodeling experience, one that will prove an invaluable resource to help readers relate to what they are about to undertake. The lessons are generational and “Remodeling Hell” will be as useful to the reader in 10 years as today.

Title: Remodeling Hell: Horror Stories in Building the Perfect House
Author: Charles G. Irion is a 1975 Thunderbird graduate. He owns U.S. Park Investments, a leading owner/management company of 19 manufactured home and RV communities in the United States. He is donating all of the net proceeds of his Hell book series to victims of fraud.
Price: $19.95
Publisher: Charles G. Irion (February 12, 2008)
Description: Paperback, 9 inches by 6 inches, 270 pages
ISBN: 978-0615172460
Information: www.irionbooks.com

“Golf Through the Ages” is a treasury of golf art, spanning six centuries of golf history and repesenting the culmination of 13 years of research conducted across four continents.

Title: Golf Through the Ages: 600 Years of Golfing Art
Authors: Donn “Michael” Flannery, a 1966 Thunderbird graduate, was born in the United States and moved to Europe with his family as a boy. His passion for golf started when he worked as a caddie in Germany. Co-author is Richard Leech.
Price: $1,285 (Imperial edition is $3,545)
Publisher: Golf Links Press (2003)
Description: Limited to 1,999 copies, the book features a quarter-goat skin leather binding as well as custom-designed end papers and flyleaves, set off by a hand-tooled, five band leather spine. The matching protective linen slipcase completes the presentation. 464 pages. 14 inches by 11.5 inches.
Information: www.golfthroughtheages.com

When a prized autograph of first president George Washington turns out to be a fake, renowned autograph collector Charles Irion begins to research the world of autograph collecting. What he finds is a business fraught with fakes and frauds.

Title: Autograph Hell: The Truth About Collecting
Author: Charles G. Irion is a 1975 Thunderbird graduate. He owns U.S. Park Investments, a leading owner/management company of 19 manufactured home and RV communities in the United States. He is donating all of the net proceeds of his Hell book series to victims of fraud.
Price: $26.95
Publisher: Self-published through Mill City Press (2008)
Excerpt: “What do Marilyn Monroe, Adolph Hitler, Mickey Mantle, Ronald Reagan, Fran Tarkenton, Howard Hughes, and Tiger Woods have in common? Their autographs all exist in autograph collections. The question is: Are they real or just authentic?”
Information: www.autographhell.com

By grounding concepts in the context of illuminating case studies and real-world examples, “Fundamentals of Multinational Finance,” familiarizes finance and international business readers with the fundamental concepts and tools necessary to implement an effective global financial management strategy.

Title: Fundamentals of Multinational Finance (3rd Edition)
Authors: Thunderbird Professor Michael H. Moffett, Ph.D., holds the Continental Grain Professorship in Finance. As the academic director for Thunderbird’s various International Consortia programs, he spends time working with approximately 20 different global corporations. Co-authors include Arthur I. Stonehill and David K. Eiteman.
Price: $119.46
Publisher: Addison Wesley; 3 edition (February 18, 2008)
ISBN: 978-0321541642
Information: www.amazon.com