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Chocolate Fortunes
Tuesday, December 8th, 2009
Lawrence Allen offers a look at the chocolate wars in China. Allen, himself a participant in bringing chocolate to this new frontier as an executive for Hershey and Nestlé, recounts the struggles of doing business in a rapidly changing market. For five global chocolate titans (Ferrero Rocher, Cadbury, Hershey, Nestlé and Mars) entering this market, the stakes were extremely high and included a billion potential customers for generations to come. Allen details the challenges these organizations endured, including copyright infringement, dedicating lengthy chapters to each corporation, documenting their failures and successes and ultimately demonstrating that there’s no single path to business success in this emerging world power.
Title: Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China’s Consumers
Author: Lawrence Allen, a 1987 Thunderbird graduate, has lived and worked in China for 20 years. Prior to joining Heidrick & Struggles as a senior international executive, he served as Asia Pacific managing director for Libbey, the world’s second-largest producer of glass tableware products. He spent the previous seven years managing Nestlé and Hershey China’s chocolate businesses.
Publisher: AMACOM (October 1, 2009)
Description: Hardcover, 256 pages
ISBN: 978-0814414323
Price: $27.95
Information: www.amazon.com
