Ranked #1 in the World
Growing Your Business
Tuesday, August 10th, 2010
In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. “Growing Your Own Business” shares the secrets of long-term survival and success, detailing practical guidelines and relevant ‘tales from the trenches’ to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for developing effective sales and marketing strategies, managing employees, and navigating business cycles. “Growing Your Own Business” continues after the first book, “Starting Your Own Business”. This resource is designed to work as independent resource or integrate into business curricula.
Title: Growing Your Business (Entrepreneurship and Small Business Management Collection)
Author: Sanjyot Dunung is a 1987 graduate of Thunderbird School of Global Management. She is president of Atma Global, a developer of educational products in New York. In addition to appearing periodically on CNBC-TV, CNN International, Bloomberg TV and various radio programs, she often speaks at conferences and seminars addressing international business and entrepreneurship. She is a career entrepreneur who has founded three companies. She is also the author of “Doing Business in Asia” and two other books.
Price: $25
ISBN: 978-1606491331
Publisher: Business Expert Press (June 24, 2010)
Description: Paperback, 102 pages
Information: www.amazon.com
In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. “Starting Your Own Business” shares the secrets of long-term survival and success, detailing practical guidelines and relevant ‘tales from the trenches’ to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for determining early structural decisions, uncovering innovative funding resources, and developing a business plan and budget. This resource is designed to work as independent resource or integrate into business curricula.
Based on a quarter century of combined applied experience in the realms of interactive development, marketing, and management, eProfitability professes a philosophical, conceptual, and practical foundation that will enable any decision-maker to seize and control the new opportunities offered online. In each chapter, we will guide you, illuminating common pitfalls, crucial best practices, and arming you with step-by-step implementation instructions on how to build a powerful and all-encompassing online marketing strategy. After reading this book, you will have the knowledge to create a holistic interactive marketing plan worthy of presentation to any Executive Board. Think of eProfitability as a “Why and How to Succeed Online” guidebook. Regardless of the size of your company, or what products and services you provide, this book promises to provide you with everything you need to flourish in today’s online marketplace.
This book examines the issues of democracy, nationalism, and strengthening Taiwan consciousness in the light of the campaign strategies employed in Taiwan’s 2004 presidential and legislative election from the perspective of Taiwanese people and Taiwanese culture.
This guide shares tips for doing business in China and several other Asian countries. For each region there is a section on geography, history, political structure, economy, social customs, work schedules, making contacts, corporate structure, negotiating, conducting business in a social setting, useful phrases, major holidays, helpful telephone numbers and addresses, and a map. This guide explains such things as why bribery is accepted in the Philippines but not in Brunei and why one never offers a clock as a gift in China. The appendix gives brief passages on Asia’s major religions, a facet of foreign cultures often overlooked by other works of this type.
As neurological research confirms, storytelling is a powerful communicative tool. In her new book, Personal Branding Strategist, Bernadette Martin demonstrates how stories have transformed corporate images as well as professionals’ careers. From Storytelling 2.0 or Digital Storytelling, to interviews with experts to the Branded Bio tool, Martin guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the “Brand Called You.”