Combat the flood of new competition by building new businesses of your own! Corporate Entrepreneurship shows you how to develop and grow your organization by creating the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Drawing on real-life examples and case studies, it presents a strategy aimed at driving innovation, new product development, and growth within your organization.
Title: Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
Authors: Robert R. Hisrich, Ph.D., is the Garvin Professor of Global Entrepreneurship and Director of the Walker Center for Global Entrepreneurship at Thunderbird School of Global Management. He is also president of H&B Associates, a marketing and management consulting firm he founded. He has authored or coauthored 26 books, including “Entrepreneuship: Starting, Developing, and Managing a New Enterprise” (translated into nine languages and now in its sixth edition). Dr. Hisrich has served on the editorial boards of The Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Small Business Management, and Journal of International Business and Entrepreneurship. He has instituted academic and training programs such as the university/industry training program in Hungary, a high school teachers entrepreneurship training program in Russia, an Institute of International Entrepreneurship and Management in Russia, and an Entrepreneurship Center in Ukraine. Claudine Kearney, Ph.D., researches at Thunderbird and previously served as program director and lecturer at the Michael Smurfit Graduate Business School at University College Dublin in Dublin, Ireland.
Publisher: McGraw-Hill; 1 edition (September 16, 2011)
Description: Hardcover, 288 pages