Recognizing the unique needs of the technology startup, the authors focus on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.
Title: Technology Entrepreneurship: Creating, Capturing, and Protecting Value
Authors: Robert R. Hisrich, Ph.D., is the Garvin Professor of Global Entrepreneurship and Director of the Walker Center for Global Entrepreneurship at Thunderbird School of Global Management. He is also president of H&B Associates, a marketing and management consulting firm he founded. He has authored or co-authored 14 books, including “Entrepreneuship: Starting, Developing, and Managing a New Enterprise” (translated into nine languages and now in its sixth edition). Dr. Hisrich has served on the editorial boards of The Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Small Business Management, and Journal of International Business and Entrepreneurship. He has instituted academic and training programs such as the university/industry training program in Hungary, a high school teachers entrepreneurship training program in Russia, an Institute of International Entrepreneurship and Management in Russia, and an Entrepreneurship Center in Ukraine. Co-authors are Thomas Duening, Ph.D., and Michael A. Lechter.
Publisher: Academic Press (October 1, 2009)
Description: Hardcover, 590 pages