The Handbook of Islamic Marketing, edited by Ozlem Sandikci and Gillian Rice, provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.
Title: Handbook of Islamic Marketing
Co-editors: Gillian Rice, Ph.D. is Professor Emerita at Thunderbird. She has published widely in international business, specifically in the areas of Islamic business ethics, the environmentally-responsible behavior of consumers, political risk, creativity, forecasting, and trade shows. During 1996-7, she was a Senior Fulbright Scholar at The University of Bahrain, which enabled her to focus on her special interest of marketing in the Middle East. She serves on the editorial boards of several academic journals and is a columnist for Global Business and Organizational Excellence: A Review of Research & Best Practices. Co-author is Ozlem Sandikci.
Publisher: Edward Elgar Original Reference (September 2011)
Description: Hardcover, 560 pages