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The Truth Behind the Numbers in Financial Statements: A Step-by-Step Guide to Investigating Before You Invest
Friday, January 20th, 2012
The economy shows signs of recovering from the worst recession since the 1930s. Savvy investors are already bargain shopping for stocks that are priced well and ready to climb out of the doldrums. But as the saying goes, “once burned, twice shy.” It’s more important than ever to guard against scams and be very careful about where you invest your hard-earned dollars.Let this book be your guide. In plain English, you’ll take a guided tour of a typical financial statement, and learn: How to cut through the hype in an annual report and, with a few simple calculations, know how a company is really performing, Why you should turn a deaf ear to “stock tips,” even when they come from a broker or financial planner, The red flags to look for in financial statements that indicate the management is trying to pull the wool over your eyes, Why footnotes to financial statements are “must” reading for any investor, How to use the Internet to research markets, companies, and executives to uncover problems, pitfalls and golden opportunities, Secrets the pros use to spot the best performing stocks and bonds ahead of the average investor
Title: The Truth Behind the Numbers in Financial Statements: A Step-by-Step Guide to Investigating Before You Invest
Author: Jose D. Roncal ‘90 is a truly global executive with over 20 years of experience in international business and finance, having worked and travelled frequently in six continents. Specializing in telecommunications and information technology industries, Mr. Roncal has served such well-known multinational companies as NCR, AT&T, Verizon Communications and the U.K.-based blue chip company, Cable and Wireless.
For more than 15 years, he has lived around the globe as a Chief Financial Officer, focusing on mergers and acquisitions, joint ventures, strategic alliances and spin offs among other strategic activities. He is a well known transformational and corporate turnaround specialist and inspirational leader, with a proven track record in developing high-performance operations.
Mr. Roncal has authored numerous articles on business strategy, finance, accounting, capital markets and the global economy. He holds an MBA from Thunderbird University and a BA from Florida International University both in the USA and has attended various senior executive programs at Oxford University in the United Kingdom.
Publisher: Wheatmark (July 15, 2011)
Price: $13.95
Description: Paperback, 162 pages
ISBN: 978-1604944556
Information: www.amazon.com
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