Creating a new restaurant? Want to grow an existing restaurant into a “brand”? Need help revitalizing your business? The Branding Tree Process will show you how to define your brand and communicate it using a simple, powerful, easy-to-understand process that will inspire and motivate your line staff and your Board.
Title: Branding Tree for Restaurants: A revolutionary guide to grow your restaurant into a brand
Author: David Dodson ‘93 is an expert in the development of restaurant brands and strategic organizational change. He began his career as a chef and subsequently worked in his way up the ranks with independent restaurant companies like Il Fornaio, Real Restaurants, and Spectrum Foods. He has also worked in securities analysis for the restaurant and food industries as well as with natural foods manufacturers.
In 2001 he founded The Cultivation Corps, a restaurant strategy and development firm working with renowned chefs including Michael Chiarello, Martin Yan, and Charlie Ayers, as well as with Whole Foods Market, General Growth Properties, Rosewood Hotels, Fairmont Hotels, Dolce Hotels & Resorts, and The Mansion on Turtle Creek.
He holds an MBA in international business from Thunderbird School of Global Management; a bachelor’s degree in hospitality management from Florida International University; and an associate arts degree in culinary arts from the Culinary Institute of America. Dodson currently advises hotel and multi-use developers on restaurant development and works with a variety of businesses on strategic and organizational change by leading them through The Branding Tree process.
Publisher: Create Space (May 3, 2012)
Price: Paperback: $14.95
Description: Paperback, 112 pages