Archive for the ‘AUTHORS, ALUMNI 1960-69’ Category

This fictional romance weaves the threads of life and love, death, and destiny in a dramatic, serious, and sometimes, sorrowful way, but always touched by the humor that life often presents.
Narrated from the perspective of the main character, Rafael, this skillfully written romance novel depicts the human spirit and the personal will of several intertwined characters, in their quests to make their own life choices.
Dying is what changed Rafaels life, but returning to life after six weeks in a coma, changed his perspective. Sometimes the characters circumstances may be similar to yours, and other times, their lives and choices will entertain you. Adding the elements of predestination, chiromancy, and dream travel, the result is a compelling story that you will not want to put down.
Title: Signs of Destiny
Author: C. Michael Bennis ‘66 is a toy and advertising industry executive who attended the Universidad Complutense in Madrid then graduated from the University of Colorado and the Thunderbird School of Global Management. Bennis is bilingual in English and Spanish and lives in Arizona. This is his second book.
Publisher: CreateSpace (April 17, 2012)
Price: Paperback: $14.99
Description: Paperback, 380 pages
ISBN: 978-1467949286
Information: Paperback: www.amazon.com

Innovative approaches to selling products and services are the heartbeat of any business venture, and branding is the aspect of marketing that focuses on influencing prospects to believe that your products and services are the only ones that provide a solution to their problems. The authors, Ken Banks and Robyn Winters, whose experience spans more than 30 years, combine their expertise of brand strategy development and marketing communication to artfully merge the concept of branding with the brain’s four Buying Styles. Together, they culminate in an original branding approach known as BrainBranding. What is BrainBranding? BrainBranding provides a strategy that enhances any company’s positioning in the marketplace, ensuring that a brand stands out from its competition. It’s an invaluable tool for any type of business that wants to establish a brand that resonates with everyone in its target market – and beyond. By understanding the buying styles and preferences of every prospect, client, and customer, companies and individuals can increase their market share and improve their bottom line. Why? Because among these groups of consumers, there will be representatives of each of the four different buying styles. Learning about these buying styles and addressing them during the branding process can increase prospect interest and expand a potential client base. How Does BrainBranding Work? BrainBranding works for every business – retail, professional services, consulting, corporations, and entrepreneurship. By using a strategy that encompasses the four buying styles when developing your brand, you not only reach new clients who haven’t necessarily fit into your target market before, but you can also motivate the clients you already have to be more loyal, and thereby increase your profitability. When you develop a successful brand for your business, you are simultaneously developing a personal brand for yourself. This will go a long way to help you with your career – either within a company, in your own business, or in planning your future. The principles are the same and the steps are applicable – no matter what the branding challenge. So whether you’re an aspiring marketing staff member at a major packaged goods or service organization, or embarking on a second, third, or new career, you’ll find that the these tenets can be applied anytime there is a need for differentiating your unique value. It’s time to unleash the power of the brain and apply it to your brand. BrainBranding is not just a solution – it’s a process to determine what it takes to be even more successful. Apply the principles. Personalize them to your own situation. Watch the results. Using the BrainBranding process, brands have the potential to be more successful and enduring, unlimited by type, market, or scope. It’s not just the Brand, and it’s not just the Brain. It’s BrainBranding.
Title: BrainBranding: Activate the Brain…Stimulate Your Brand
Author: Robyn Winters and Ken Banks ‘68. Ken is CEO of KAB Marketing and brings over 30 years of retail marketing experience to his consulting and presentations business, where he specializes in helping companies develop successful brand strategies. A retail marketing executive for over 30 years with companies such as PetSmart, Circuit City, Eckerd, and Procter & Gamble, Ken has also served on the advisory boards at both Texas A&M and the University of Florida. He is an adjunct professor in graduate marketing studies at Schiller International University. Ken is the winner of numerous industry awards and the author and contributor of several articles and books. He was honored with the American Advertising Federation’s Silver Medal award and was inducted into the Retail Advertising Hall of Fame. Ken was recognized with a Lifetime Achievement Award in 2010 from National Speakers Association-Central Florida. Publisher: CreateSpace (September 20, 2011)
Price: Paperback: $14.95
Description: Paperback, 144 pages
ISBN: 978-1456427979
Information: Paperback: www.amazon.com Ken’s Blog: www.kenbanks.com

A riveting memoir of cultural crossfire. ”Dad was a Mexican Catholic. Mom was a Kansas City born Jew with Eastern European immigrant parents. They fell in love in Berkeley, California, and got married in Kansas City, Missouri. It happened in 1933, when such marriages were rare.” Nationally acclaimed multicultural scholar Carlos Cortes’s memoir is a loving and examined portrait of a family at odds with itself. Wedged between loyalties and deeply ingrained cultural traditions, Cortes was raised with Yiddish in one ear and Spanish in the other, studying for his Bar Mitzvah after Mass. With an eye for the subtleties of conflict and tenderness, Cortes recounts his development amid the complex affections of a family whose members remained firmly by each other’s side until the very end.
Title: Rose Hill: An Intermarriage Before Its Time
Author: Carlos E. Cortes ‘62 is Professor of History Emeritus at University of California, Riverside. Cortés serves on the faculties of the Harvard Institutes for Higher Education, the Summer Institute for Intercultural Communication, and the Federal Executive Institute. He has lectured widely throughout the United States, Latin America, Europe, Asia, and Australia on such topics as: race and ethnicity; multiculturalism; intercultural communication; diversity in the media; multicultural, global, and bilingual education; Hispanic culture; Latin American and Chicano history; and the implications of diversity for education, government, and private business. A consultant to many government agencies, school systems, universities, mass media, private businesses, and other organizations, he has written film and television documentaries, has appeared as guest host on the PBS national television series, Why in the World?, is the featured presenter on the Video Journal of Education’s 1994 training video, Diversity in the Classroom, and currently serves as Creative/Cultural Advisor for Nickelodeon’s pre-school series, “Dora the Explorer” and “Go, Diego, Go!” He also performs his one-person autobiographical play, “A Conversation with Alana: One Boy’s Multicultural Rite of Passage.”
Publisher: Heyday (March 1, 2012)
Price: $16.95
Description: Paperback, 192 pages
ISBN: 978-1597141888
Information: www.amazon.com

Posing as recreational birders, a group of former U.S. Special Forces enter Mexico to capture and extricate six Mexican fugitives who murdered six innocent citizens in Santa Barbara then fled to Mexico with impunity, untouchable …until now.
Highly experienced in reconnaissance and stealth the undercover operatives rely on spy craft and cunning to track the FTM fugitives into the most unforgiving locations for challenging extractions, defying all odds of detection. Their modus operandi mantra: If no one knew you were there, then it didn’t happen.
A conspiracy is uncovered between the Vatican and the Mexican government which threatens U.S. border security resulting in a familial Federal Police Investigator’s brutal murder coldly avenged at the highest level of legal authority. Amazing assortments of birds play more than a fly on role in this original, action packed adventure. (This story was inspired by true events.)
Title: Fled to Mexico: If No One Knows They Were There Then it Didn’t Happen
Author: Stephen Ringler ‘69 has a Masters Degree in International Business from Thunderbird School of Global Managament with a fluency in Spanish and specialty in Latin America. He lived in Puerto Rico and Venezuela working extensively throughout South America. He resided in Mexico for 10 years operating in all 32 states developing an intimate knowledge of the country and culture. Ringler has authored Discovering Mexico City, published in 1981 in Spanish by Editorial Novaro. (Discubriendo La Ciudad de Mexico) and The Dictionary of Cinema Quotations from Filmmakers and Critics published in 2000 by McFarland Publishing, Jefferson, N.C. (www.mcfarlandpub.com.)
Publisher: iUniverse (February 22, 2012)
Description: Hardcover & Paperback, 400 pages
ISBN: 978-1469738222
Information: www.amazon.com www.barnesandnoble.com

A Descriptive and Illustrated Guide in Accord with Recognized Codes and Standards. Defensive sub-systems to mitigate the lightning hazard include air terminals, conductors, bonding, shielding, grounding, surge protection, and inspection & maintenance. These subjects are covered in an objective manner, with hundreds of practical details not found in any of the Codes. A useful reference document for designers, engineers, inspectors, installers and lightning safety professionals in the private and public sectors.
Title: Lightning Protection for Engineers: An Illustrated Guide for Critical High Value Facilities in Accord with Recognized Codes and Standards
Author: Richard Kithil Jr. NLSI Founder & CEO and Lightning Safety Committee, US Department of Defense Explosive Safety Board Chairperson, Thunderbird graduate ‘64
Editor: National Lightning Safety Institue (NLSI)
Publisher: National Lightning Safety Institute (NLSI); (January 2011, rev. 6)
Price: $79.95
Description: Spiral-bound, 245 pages
ISBN: 978-0975900109
Information: www.amazon.com

T-birds (as students and alumni are known at Thunderbird School of Global Management) find themselves in all sorts of memorable situations around the world. These adventures have led to a rich collection of stories about meeting extraordinary people, overcoming language barriers, and getting lost — all part of the adventure when T-birds go off the beaten path. Experience the world through these intrepid globetrotters as they float down the Niger River, journey into the heart of India, see North Korea through the eyes of a local, become a patient at a local Chinese hospital, meet a Bedouin elder, and much more. Be inspired to seek out adventure yourself!

Title: Thunderbird Stories Project: Volume 1, Tales of Global Adventure
Co-editors: Project editors include 2011 Thunderbird graduates Jessi Bellama, Joe Fuyuno, Benjamin Neblock and Monica Stoeffl. They share stories from T-bird alumni spanning 60 years, from class years 1952 to 2012. Authors include: Nikhil Agarwal ‘10, John Bevell ‘12, Bharath Balusubramanian ‘11, Abhijit Chakrabarti ‘12, Catalina Cisneros ‘97, Gbemi Disu ‘06, Bryan D’Souza ‘11, Pablo Gonzalez ‘11, Merle A. Hinrichs ‘65, Steve Klemme ‘85, Frederick Koppl ‘52, Loan Ma ‘11, Paul Mastromatteo ‘11, Mac Messenger ‘72, Katie Nehlsen ‘11, Ilaha Eli Omar ‘12, Babs Ryan ‘81, Dan Schell ‘59 and Kelly Garriott Waite ‘90.
Publisher: CreateSpace (October 18, 2011)
Price: $9.95
Description: Paperback, 120 pages
ISBN: 978-1466415874
Information: www.amazon.com

Originally titled “Beekeeping: A Practical Guide and Hive Management: A Seasonal Guide for Beekeepers,” by Richard E. Bonney, these classic books are now updated by Dr. Malcolm T. Sanford. This volume provides the latest information on honey bee diseases . It also includes quotes by beekeepers in the field with respect to their solutions to con-temporary challenges.

Title: Storey’s Guide to Keeping Honey Bees
Co-author: Malcolm T. Sanford, Ph.D., is a 1967 graduate of Thunderbird School of Global Management and Professor Emeritus at University of Florida. Sanford has more than two decades of experience consulting and writing about the beekeeping craft. He also has extensive international apicultural experience and speaks Spanish and French.
Price: $13.57
Publisher: Storey Publishing, LLC (September 18, 2010)
Description: Paperback, 244 pages
ISBN: 978-1603425506
Information: http://apisenterprises.com/storey

There has not been anything written about U.S. taxation matters that apply to U.S. expats in over a decade…..until now! Larry Lipsher’s new book is written especially for the American taxpayer who lives and works outside of the U.S. Tax year 2010 places a whole new set of tax rules, regulations and laws into operation with two major tax acts passed by Congress and signed into law by the President. FATCA, the Foreign Accounts Tax Compliance Act will forever impact how Americans will do their banking and what they will have to report, in detail, for matters they were not required to report upon in the past.  Lipsher, a popular commentator of taxes in Asia for well over a decade, writes to get laughs from a subject that usually generates far more tears than laughter. He is brief and very much to the point, concentrating upon making a boring subject as interesting as possible!

Title: Larry’s 2011 Tax Guide for U.S. Expats & Green Card Holders….in User-Friendly English!
Author: Laurence E. ‘Larry’ Lipsher ‘65 is an American CPA who has specialized in taxation in Asia for 23 of the 42 years he has been working within the accounting profession.  Lipsher has lived in China since 1990.  A past president of the American Chamber of Commerce of South China, he is  author of the bi-weekly Asian Tax Review for U.S. based Tax Analysts and has been featured on CCTV, CNN and CNBC.  He has worked with a long list of businesses, professional athletes, rock stars and just plain folks on tax issues in nine jurisdictions of Asia as well as the United States.  Lipsher is one of only a very few foreigners to have been licensed to practice as an accountant in the People’s Republic of China.
Price: $7.79
Publisher: eBookIt.com (February 14, 2011)
Description: Kindle Edition, 6502 KB
Information: www.amazon.com

John Jagoe’s export sales manual has been updated annually for 23 consecutive years beginning in 1987. The manual has been called the Bible of exporting. W. C. Struning, an emeritus professor at Seton Hall University, gave the manual high marks in the January 2008 edition of Ala Choice magazine. “The manual represents a remarkable blend of readily assimilated information, practicality and comprehensiveness,” Struning writes. “The focus is on exporting from the United States from a marketing perspective.”

Title: Export Sales & Marketing Manual
Author: John R. Jagoe, a 1964 Thunderbird graduate, has lived and worked as a sales and marketing executive in eight countries: Australia, Costa Rica, England, Germany, Guatemala, Italy, Panama and Puerto Rico. In addition to doing consulting work over the years, he has written and updated the “Export Sales & Marketing Manual,” which is used in about 80 countries.
Price: $226
ISBN: 978-0943677668
Publisher: Export Institute of USA; 23 edition (December 31, 2009)
Information: www.exportinstitute.com/choice.htm

Full of insightful wisdom, hilarious anecdotes, and tasty recipes, How to Feed Friends and Influence People tells the savory story of the Carnegie Deli, home of the world-famous gargantuan sandwich. Revealing the core business principles that have made the deli such a success, the book explains why and how the Carnegie became the delicatessen of choice for presidents, celebrities, at least one sultan, and millions of other (extremely) hungry diners from around the world. More than just a delightful and delicious tale of business success, this fascinating and funny book covers the deli?s history, shows you how to make a real Brooklyn egg cream, and piles up loads of New York history. So get cooking!

Title: How to Feed Friends and Influence People: The Carnegie Deli…A Giant Sandwich, a Little Deli, a Huge Success
Author: Allyn Freeman, a 1962 Thunderbird graduate, is a writer, consultant and the author or coauthor of six books. Over the past 20 years, he has worked in qualitative research and management, consulting for numerous Fortune 500 companies, including AT&T, Coca Cola, Ford Motor, and American Express. Freeman operates Freeman Global, an international consulting business.
Publisher: Wiley (December 17, 2004)
Price: $21.33
Description: Hardcover, 192 pages
ISBN: 978-0471680567
Information: www.amazon.com