Ranked #1 in the World
Export Sales & Marketing Manual
Tuesday, May 4th, 2010
John Jagoe’s export sales manual has been updated annually for 23 consecutive years beginning in 1987. The manual has been called the Bible of exporting. W. C. Struning, an emeritus professor at Seton Hall University, gave the manual high marks in the January 2008 edition of Ala Choice magazine. “The manual represents a remarkable blend of readily assimilated information, practicality and comprehensiveness,” Struning writes. “The focus is on exporting from the United States from a marketing perspective.”
Title: Export Sales & Marketing Manual
Author: John R. Jagoe, a 1964 Thunderbird graduate, has lived and worked as a sales and marketing executive in eight countries: Australia, Costa Rica, England, Germany, Guatemala, Italy, Panama and Puerto Rico. In addition to doing consulting work over the years, he has written and updated the “Export Sales & Marketing Manual,” which is used in about 80 countries.
Price: $226
ISBN: 978-0943677668
Publisher: Export Institute of USA; 23 edition (December 31, 2009)
Information: www.exportinstitute.com/choice.htm
