Archive for the ‘Dunung, Sanjyot ’87’ Category

In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. “Growing Your Own Business” shares the secrets of long-term survival and success, detailing practical guidelines and relevant ‘tales from the trenches’ to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for developing effective sales and marketing strategies, managing employees, and navigating business cycles. “Growing Your Own Business” continues after the first book, “Starting Your Own Business”. This resource is designed to work as independent resource or integrate into business curricula.

Title: Growing Your Business (Entrepreneurship and Small Business Management Collection)
Author: Sanjyot Dunung is a 1987 graduate of Thunderbird School of Global Management. She is president of Atma Global, a developer of educational products in New York. In addition to appearing periodically on CNBC-TV, CNN International, Bloomberg TV and various radio programs, she often speaks at conferences and seminars addressing international business and entrepreneurship. She is a career entrepreneur who has founded three companies. She is also the author of “Doing Business in Asia” and two other books.
Price: $25
ISBN: 978-1606491331
Publisher: Business Expert Press (June 24, 2010)
Description: Paperback, 102 pages
Information: www.amazon.com

In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. “Starting Your Own Business” shares the secrets of long-term survival and success, detailing practical guidelines and relevant ‘tales from the trenches’ to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for determining early structural decisions, uncovering innovative funding resources, and developing a business plan and budget. This resource is designed to work as independent resource or integrate into business curricula.

Title: Starting Your Business (Entrepreneurship and Small Business Management Collection)
Author: Sanjyot Dunung is a 1987 graduate of Thunderbird School of Global Management. She is president of Atma Global, a developer of educational products in New York. In addition to appearing periodically on CNBC-TV, CNN International, Bloomberg TV and various radio programs, she often speaks at conferences and seminars addressing international business and entrepreneurship. She is a career entrepreneur who has founded three companies. She is also the author of “Doing Business in Asia” and two other books.
Price: $25
ISBN: 978-1606491355
Publisher: Business Expert Press (May 1, 2010)
Description: Paperback, 125 pages
Information: www.amazon.com

This guide shares tips for doing business in China and several other Asian countries. For each region there is a section on geography, history, political structure, economy, social customs, work schedules, making contacts, corporate structure, negotiating, conducting business in a social setting, useful phrases, major holidays, helpful telephone numbers and addresses, and a map. This guide explains such things as why bribery is accepted in the Philippines but not in Brunei and why one never offers a clock as a gift in China. The appendix gives brief passages on Asia’s major religions, a facet of foreign cultures often overlooked by other works of this type.

Title: Doing Business in Asia: The Complete Guide
Author: Sanjyot Dunung is a 1987 graduate of Thunderbird School of Global Management. She is president of Atma Global, a developer of educational products in New York. In addition to appearing periodically on CNBC-TV, CNN International, Bloomberg TV and various radio programs, she often speaks at conferences and seminars addressing international business and entrepreneurship. She is a career entrepreneur who has founded three companies. She is the author of four books.
Price: $59.50
ISBN: 978-0787942830
Publisher: Jossey-Bass; 2 Sub edition (December 1998)
Description: Paperback, 571 pages
Information: www.amazon.com

Sanjyot Dunung, a 1987 Thunderbird graduate, has launched and operated a number of successful small businesses throughout her career. Her book, “Straight Talk About Starting and Growing Your Business,” includes solid insider’s advice that can help new businesses survive and succeed, even in a tough economy.

Title: Straight Talk About Starting and Growing Your Business
Author: Sanjyot Dunung is president of Atma Global, a developer of educational products in New York. In addition to appearing periodically on CNBC-TV, CNN International, Bloomberg TV and various radio programs, she often speaks at conferences and seminars addressing international business and entrepreneurship. She is a career entrepreneur who has founded three companies. She is also the author of “Doing Business in Asia.”
Price: $17.95 (£9.49)
ISBN: 978-0071427272
Publisher: McGraw-Hill Higher Education (2005)
Information: http://www.amazon.com