Generation Participation
Thursday, September 3rd, 2009
At the dawn of the 21st century, a new generation of citizen-consumers is emerging, thanks to the Internet and digital technology. For the first time in history, this group is not based on an age bracket but on values. Having seen that the “possessive individualism” of the consumer society leads to the dangerous depletion of natural resources, the members of Generation Participation see life as a network. They realize that material satisfaction alone won’t meet their expectations. Instead, they want to explore new, interdependent relationships.
Title: Generation Participation
Author: Thierry Maillet, a 1986 Thunderbird graduate, is a marketing consultant, author and teacher living in France.
Publisher: 10-18 (May 6, 2008)
Price: EUR 8.17
Description: 349 pages (French)
ISBN: 978-2264046895
Information: www.thierrymaillet.eu/
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