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Storytelling About Your Brand Online & Offline
Monday, August 9th, 2010
As neurological research confirms, storytelling is a powerful communicative tool. In her new book, Personal Branding Strategist, Bernadette Martin demonstrates how stories have transformed corporate images as well as professionals’ careers. From Storytelling 2.0 or Digital Storytelling, to interviews with experts to the Branded Bio tool, Martin guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the “Brand Called You.”
Title: Storytelling About Your Brand Online & Offline
Author: Bernadette Martin, a 1984 graduate of Thunderbird School of Global Management in Glendale, Arizona, is founder of Visibility Branding, LLC. She is a certified personal brand strategist, speaker and author. Expertly fusing branding with storytelling to help people and corporations strengthen their brands, has earned her the title of “Storytelling Sage.” Following an MBA and a 15-year international career working with Fortune 500 corporate brands, Bernadette’s transition to personal brands was natural. It meshed perfectly with her intuitive nature, entrepreneurial spirit, desire to work virtually and live in the two cities that inspire her most — Paris and Seattle.
Endorsement: In her book, Bernadette Martin, the Storytelling Sage, expertly fuses personal branding with storytelling to help people and corporations access their most compelling stories to strengthen their brands. — William Arruda, president of Reach Personal Branding
Publisher: Happy About (July 8, 2010)
Description: 166 pages
Price: Paperback $22.95; eBook (PDF) $16.95
ISBN: Paperback 978-1-60005-144-9; eBook 978-1-60005-145-6
Information: http://www.happyabout.com/storytelling.php
