Archive for the ‘Wuebben, Jon ’98’ Category

Why do some websites succeed while others struggle? It is not only a question of having a good idea or finding an untapped niche. The answer is simple: content. When it comes to the internet, content is still king but knowing how to maximize it on the web and mobile is more challenging than ever. In Content is Currency, author Jon Wuebben explains why substance is still more important than flash, and details the four key phases of managing your content for optimal results: Creation, Optimization, Distribution, and Curation. Rich in specific examples, practical advice, and step-by-step instructions, this groundbreaking toolkit will outline how to build these pillars with Search Engine Optimization (SEO), Social Media Marketing (SMM), and call-to-action techniques.
Title: Content is Currency: Developing Powerful Content for Web and Mobile
Author: Jon Wuebben ‘98 is the CEO of Content Launch, a web content development, content strategy and marketing firm that provides content for hundreds of companies, digital agencies and web designers around the world. His new book, “Content is Currency: Developing Powerful Content for Web & Mobile”, helps businesses everywhere learn how to plan, create, distribute and manage content. Jon has spoken at the Online Marketing Summit, New Media Expo, Shop.org Annual Conference, Media Relations Summit and for many organizations and industry groups. Speaking topics include content marketing, social media strategy, mobile marketing, SEO copywriting and entrepreneurship. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of “Content Rich: Writing Your Way to Wealth on the Web”. Find out more at www.contentiscurrrency.com and www.contentlaunch.com
Publisher: Nicholas Brealey Publishing (January 16, 2012)
Price: $29.95
Description: Paperback, 288 pages
ISBN: 978-1857885736
Information: www.amazon.com

“Content Rich” is the definitive search engine optimization (SEO) copywriting guide for search engine rankings and sales conversion. As the first book to cover the entire spectrum of Web copy, it introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways.

Title: Content Rich: Writing Your Way to Wealth on the Web
Author: Jon Wuebben is a 1998 graduate of Thunderbird School of Global Management and lives in Fallbrook, Calif.
Price: $14.57
Publisher: Encore Publishing (Sept. 1, 2008)
Description: Hardcover, 270 pages
Endorsement: “If you want to know the real secrets to online traffic and a nonstop turbo boost in sales, it’s right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!” — Dr. Joe Vitale, author, “Hypnotic Writing”
Information: www.amazon.com