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The Thunderbird community could fill a library with all the books it has produced. This blog tracks some of the most recent. If you know about others, please send a note to knowledgenetwork@
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Archive for the ‘Hisrich, Robert’ Category

Corporate Entrepreneurship

Monday, June 13th, 2011

Corporate EntrepreneurshipCombat the flood of new competition by building new businesses of your own! Corporate Entrepreneurship shows you how to develop and grow your organization by creating the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Drawing on real-life examples and case studies, it presents a strategy aimed at driving innovation, new product development, and growth within your organization.

Title: Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
Authors: Robert R. Hisrich, Ph.D., is the Garvin Professor of Global Entrepreneurship and Director of the Walker Center for Global Entrepreneurship at Thunderbird School of Global Management. He is also president of H&B Associates, a marketing and management consulting firm he founded. He has authored or coauthored 26 books, including “Entrepreneuship: Starting, Developing, and Managing a New Enterprise” (translated into nine languages and now in its sixth edition). Dr. Hisrich has served on the editorial boards of The Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Small Business Management, and Journal of International Business and Entrepreneurship. He has instituted academic and training programs such as the university/industry training program in Hungary, a high school teachers entrepreneurship training program in Russia, an Institute of International Entrepreneurship and Management in Russia, and an Entrepreneurship Center in Ukraine. Claudine Kearney, Ph.D., researches at Thunderbird and previously served as program director and lecturer at the Michael Smurfit Graduate Business School at University College Dublin in Dublin, Ireland.
Publisher: McGraw-Hill; 1 edition (September 16, 2011)
Price: $19.80
Description: Hardcover, 288 pages
ISBN: 978-0071763165
Information: www.amazon.com

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Entrepreneurship, 8th Edition

Monday, June 13th, 2011

Technology EntrepreneurshipThe 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

Title: Entrepreneurship, 8th Edition
Authors: Robert R. Hisrich, Ph.D., is the Garvin Professor of Global Entrepreneurship and Director of the Walker Center for Global Entrepreneurship at Thunderbird School of Global Management. He is also president of H&B Associates, a marketing and management consulting firm he founded. He has authored or co-authored 14 books, including “Entrepreneuship: Starting, Developing, and Managing a New Enterprise” (translated into nine languages and now in its sixth edition). Dr. Hisrich has served on the editorial boards of The Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Small Business Management, and Journal of International Business and Entrepreneurship. He has instituted academic and training programs such as the university/industry training program in Hungary, a high school teachers entrepreneurship training program in Russia, an Institute of International Entrepreneurship and Management in Russia, and an Entrepreneurship Center in Ukraine. Co-authors are Michael Peters and Dean Shepherd.
Publisher: McGraw-Hill/Irwin; 8 edition (November 19, 2009)
Price: $156.80
Description: Hardcover, 624 pages
ISBN: 978-0073530321
Information: www.amazon.com

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Technology Entrepreneurship

Monday, June 13th, 2011

Technology EntrepreneurshipRecognizing the unique needs of the technology startup, the authors focus on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.

Title: Technology Entrepreneurship: Creating, Capturing, and Protecting Value
Authors: Robert R. Hisrich, Ph.D., is the Garvin Professor of Global Entrepreneurship and Director of the Walker Center for Global Entrepreneurship at Thunderbird School of Global Management. He is also president of H&B Associates, a marketing and management consulting firm he founded. He has authored or co-authored 14 books, including “Entrepreneuship: Starting, Developing, and Managing a New Enterprise” (translated into nine languages and now in its sixth edition). Dr. Hisrich has served on the editorial boards of The Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Small Business Management, and Journal of International Business and Entrepreneurship. He has instituted academic and training programs such as the university/industry training program in Hungary, a high school teachers entrepreneurship training program in Russia, an Institute of International Entrepreneurship and Management in Russia, and an Entrepreneurship Center in Ukraine. Co-authors are Thomas Duening, Ph.D., and Michael A. Lechter.
Publisher: Academic Press (October 1, 2009)
Price: $84.31
Description: Hardcover, 590 pages
ISBN: 978-0123745026
Information: www.amazon.com

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International Entrepreneurship

Tuesday, March 17th, 2009

Combining robust narrative with a wide variety of interesting cases, “International Entrepreneurship: Starting, Developing, and Managing a Global Venture” focuses on the need for every entrepreneur to at least consider entering the global market in today’s hypercompetitive world. As an ever-growing number of countries become market oriented and developed, the distinction between foreign and domestic markets is becoming less pronounced, and entrepreneurs increasingly need to develop skills to identify opportunities and then manage these opportunities on a global basis.

International EntrepreneurshipTitle: International Entrepreneurship: Starting, Developing, and Managing a Global Venture
Author: Thunderbird professor Robert Hisrich, Ph.D., is director of the Walker Center for Global Entrepreneuership and the Garvin Professor of Global Entrepreneurship. A Fulbright professor, Hisrich has been a faculty member or visiting professor at numerous universities, including MIT, Boston College, University of Limerick (Ireland),  the University of Ljubljana (Slovenia), Queensland University of Technology (Australia), and nearly a half-dozen more.
Publisher: Sage Publications (Feb. 18, 2009)
Cost: $45.42
Description: Paperback, 640 pages
ISBN: 978-1412957984
Information: www.amazon.com

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Small Business Solutions

Wednesday, November 26th, 2008

Operating a small business presents entrepreneurs with a continuing series of problems that need to be solved–and, usually, the smaller the business, the bigger the problems. “Small Business Solutions” focuses on 13 crises that crop up again and again in most small businesses, and details how entrepreneurs have identified and successfully solved them.

Robert HisrichsTitle: Small Business Solutions: How to Fix & Prevent the 13 Biggest Problems That Derail Businesses
Author: Thunderbird professor Robert Hisrich, Ph.D., is director of the Walker Center for Global Entrepreneuership and the Garvin Professor of Global Entrepreneurship. A Fulbright professor, Hisrich has been a faculty member or visiting professor at numerous universities, including MIT, Boston College, University of Limerick (Ireland),  the University of Ljubljana (Slovenia), Queensland University of Technology (Australia), and nearly a half-dozen more.
Price: $14.95
Publisher: McGraw-Hill (Jan. 26, 2004)
ISBN: 978-0071414357
Information: www.amazon.com

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Entrepreneurship

Tuesday, September 23rd, 2008

“Entrepreneurship,” by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.

Title: Entrepreneurship
Authors: Thunderbird professor Robert Hisrich, Ph.D., is director of the Walker Center for Global Entrepreneuership. Michael Peters, Ph.D., is marketing department chair and a professor at Boston College. Dean Shepherd, Ph.D., is assistant professor of strategy and entrepreneurship at the University of Colorado.
Price: $134.20
ISBN: 978-0073210568
Publisher: McGraw-Hill/Irwin; 7 edition (October 6, 2006)
Information: Walker Center for Global Entrepreneurship

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