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Being Global: How to Think, Act and Lead in a Transformed World
Friday, March 16th, 2012
“A thoughtful, instructive text on the challenges of leadership in the 21st century, and the bold perspective we must adopt in order to create a future of shared opportunities and shared responsibilities.” – Former U.S. President Bill Clinton
What makes being a global business leader today such a complex task? It’s more than mastering your knowledge of various geographies and cultures, though that is essential. But to succeed, you must also master the complex mind-set and competencies needed to lead in today’s fully globalized world. Not an easy assignment. Enter Ángel Cabrera, Ph.D., and Gregory Unruh, Ph.D. In Being Global, they pull from their extensive experience as well as research they conducted at the Thunderbird School of Global Management, which has been cited by the Financial Times, U.S. News and World Report, and The Economist for its authority on global business. In Being Global, Cabrera and Unruh define a new context for global leadership, vividly illustrating both the challenges and the opportunities facing today’s executives. How can you be effective? What new skills must you learn in order to be successful? What do international teams do to stay connected while still producing results on a regional scale?
Title: Being Global: How to Think, Act and Lead in a Transformed World
Authors: Ángel Cabrera, Ph.D., has served as Thunderbird School of Global Management president since 2004. He will start in his new capacity as president of George Mason University on July 1, 2012. Gregory Unruh, Ph.D., is a professor of international business at Thunderbird and the director of the school’s Lincoln Center for Ethics in Global Management.
Publisher: Harvard Business Review Press (April 17, 2012)
Description: Hardcover, 224 pages
Price: $30
ISBN: 978-1422183229
Information: www.amazon.com and www.BeingGlobalBook.com.
Having trouble reconciling your desire to do good by the environment while also moving your company forward? In “Earth, Inc.,” Gregory Unruh shows you how to embed sustainability into everything your company does — profitably. Providing prescriptive steps that will inform your business decisions, Unruh will help you launch your company into eco-minded practices. His five Biosphere Rules apply the laws of nature as a guide for efficient and innovative business operations. Instead of a linear value chain, Unruh offers a cyclical value chain – a chain that offers both sustainability and profitability, for now and for the future.