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The Thunderbird community could fill a library with all the books it has produced. This blog tracks some of the most recent. If you know about others, please send a note to knowledgenetwork@
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Archive for the ‘PUBLICATION YEAR’ Category

Murder on Vinson Massif

Monday, May 14th, 2012

murder on vinson massif_coverHaving failed to acquire the legendary golden Inca idols on Aconcagua in South America, Scott Devlon is hot on their trail. Kira Stern, former wife of Quentin, has murdered to steal them and is now headed to Punta Arenas, Chile where she hopes to sell them to Robert Ainsworth, a crazed international arms dealer. Joined by Quentin, Scott soon finds himself in Antarctica, compelled to join the expedition about to attempt an unprecedented winter climb of Vinson Massif, the highest mountain on the world’s most inhospitable continent. Murder and treachery once again abound as the high tech expedition braves the Antarctic night with temperatures falling below minus 100 degrees Fahrenheit. Old friends and fresh enemies die as Scott seeks the lost idols and in the end all perish save two. Join Scott Devlon in Murder on Vinson Massif, the most thrilling, and fascinating, Summit Murder Mystery yet. The Summit Murder Mystery Series explores murders set on each of the Seven Summits, the highest and deadliest mountains on the world’s seven continents. Join authors Charles G. Irion and Ronald J. Watkins for this extraordinary journey of daring exploits and murder.
Title: Murder on Vinson Massif
Author: Charles G. Irion ‘75 was inspired to pen the Summit Murder Mystery Series after participating in a 1987 expedition to Everest. In July of 2011, Irion completed a climbing expedition to Kilimanjaro, the location of the final novel in the Series. His co-author is Ronald J. Watkins.
Publisher: Irion Books (March 30, 2012)
Price: Paperback: $19.95 / Kindle:$8.99
Description: Paperback, 204 pages
ISBN: 978-0984161867
ASIN: B00816HRCE
Information: Paperback:www.amazon.com Kindle:www.amazon.com

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King Car and the Ethics of Automobile Proponents’ Strategies in China and India

Wednesday, May 2nd, 2012

King Car_coverThis book questions the ethics of government officials’ and automobile industry representatives’ strategies to promote automobiles over other forms of transportation in China and India. It begins by reviewing the early history of the symbiotic relationship of automobile representatives and government officials in America that led to automobile proliferation and the well-entrenched car culture that we have today. The book then shows how these same dynamics and strategies are at work in China and India and how in each country, transportation policies have favoured private and individual forms of transportation over public ones.
Title: King Car and the Ethics of Automobile Proponents’ Strategies in China and India
Author: Martin Calkins ‘79 is an Associate Professor of Management at the University of Massachusetts Boston.
Publisher: Nova Science Pub Inc (July 31, 2011)
Price: $75.00
Description: Paperback, 164 pages
ISBN: 978-1617612718
Information:
www.amazon.com

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Signs of Destiny

Thursday, April 19th, 2012

Signs-of-DestinyThis fictional romance weaves the threads of life and love, death, and destiny in a dramatic, serious, and sometimes, sorrowful way, but always touched by the humor that life often presents.
Narrated from the perspective of the main character, Rafael, this skillfully written romance novel depicts the human spirit and the personal will of several intertwined characters, in their quests to make their own life choices.
Dying is what changed Rafaels life, but returning to life after six weeks in a coma, changed his perspective. Sometimes the characters circumstances may be similar to yours, and other times, their lives and choices will entertain you. Adding the elements of predestination, chiromancy, and dream travel, the result is a compelling story that you will not want to put down.
Title: Signs of Destiny
Author: C. Michael Bennis ‘66 is a toy and advertising industry executive who attended the Universidad Complutense in Madrid then graduated from the University of Colorado and the Thunderbird School of Global Management. Bennis is bilingual in English and Spanish and lives in Arizona. This is his second book.
Publisher: CreateSpace (April 17, 2012)
Price: Paperback: $14.99
Description: Paperback, 380 pages
ISBN: 978-1467949286
Information: Paperback: www.amazon.com

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BrainBranding: Activate the Brain…Stimulate Your Brand

Wednesday, April 11th, 2012

brain branding_Front CoverInnovative approaches to selling products and services are the heartbeat of any business venture, and branding is the aspect of marketing that focuses on influencing prospects to believe that your products and services are the only ones that provide a solution to their problems. The authors, Ken Banks and Robyn Winters, whose experience spans more than 30 years, combine their expertise of brand strategy development and marketing communication to artfully merge the concept of branding with the brain’s four Buying Styles. Together, they culminate in an original branding approach known as BrainBranding. What is BrainBranding? BrainBranding provides a strategy that enhances any company’s positioning in the marketplace, ensuring that a brand stands out from its competition. It’s an invaluable tool for any type of business that wants to establish a brand that resonates with everyone in its target market – and beyond. By understanding the buying styles and preferences of every prospect, client, and customer, companies and individuals can increase their market share and improve their bottom line. Why? Because among these groups of consumers, there will be representatives of each of the four different buying styles. Learning about these buying styles and addressing them during the branding process can increase prospect interest and expand a potential client base. How Does BrainBranding Work? BrainBranding works for every business – retail, professional services, consulting, corporations, and entrepreneurship. By using a strategy that encompasses the four buying styles when developing your brand, you not only reach new clients who haven’t necessarily fit into your target market before, but you can also motivate the clients you already have to be more loyal, and thereby increase your profitability. When you develop a successful brand for your business, you are simultaneously developing a personal brand for yourself. This will go a long way to help you with your career – either within a company, in your own business, or in planning your future. The principles are the same and the steps are applicable – no matter what the branding challenge. So whether you’re an aspiring marketing staff member at a major packaged goods or service organization, or embarking on a second, third, or new career, you’ll find that the these tenets can be applied anytime there is a need for differentiating your unique value. It’s time to unleash the power of the brain and apply it to your brand. BrainBranding is not just a solution – it’s a process to determine what it takes to be even more successful. Apply the principles. Personalize them to your own situation. Watch the results. Using the BrainBranding process, brands have the potential to be more successful and enduring, unlimited by type, market, or scope. It’s not just the Brand, and it’s not just the Brain. It’s BrainBranding.
Title: BrainBranding: Activate the Brain…Stimulate Your Brand
Author: Robyn Winters and Ken Banks ‘68. Ken is CEO of KAB Marketing and brings over 30 years of retail marketing experience to his consulting and presentations business, where he specializes in helping companies develop successful brand strategies. A retail marketing executive for over 30 years with companies such as PetSmart, Circuit City, Eckerd, and Procter & Gamble, Ken has also served on the advisory boards at both Texas A&M and the University of Florida. He is an adjunct professor in graduate marketing studies at Schiller International University. Ken is the winner of numerous industry awards and the author and contributor of several articles and books. He was honored with the American Advertising Federation’s Silver Medal award and was inducted into the Retail Advertising Hall of Fame. Ken was recognized with a Lifetime Achievement Award in 2010 from National Speakers Association-Central Florida. Publisher: CreateSpace (September 20, 2011)
Price: Paperback: $14.95
Description: Paperback, 144 pages
ISBN: 978-1456427979
Information: Paperback: www.amazon.com Ken’s Blog: www.kenbanks.com

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JAPAN: Understanding & Dealing with the New Japanese Way of Doing Business

Tuesday, April 3rd, 2012

JAPAN BOOK FRONT COVER SMALLThis is a definitive description of the fundamental changes that have taken place in the way the Japanese do business since the meltdown that began in the late 1980s and early 1990s, with specific guidelines for understanding and dealing with the changes. It covers the Western practices that have been adopted by Japanese companies in conjunction with the core traditional culture values and behavior that still distinguish the Japanese, and the measures the Japanese have taken to contend with global competition, particularly the rise of China and other Asian countries as economic powerhouses. The hundred-plus culturally pregnant key Japanese words the book identifies and explains provide a comprehensive portrait of the Japanese mindset and behavior that is essential for foreign businesspeople, diplomats, academics and students.
Title: JAPAN: Understanding & Dealing with the New Japanese Way of Doing Business Author: Boyé Lafayette De Mente ‘53 has been involved with Japan, China, Korea and Mexico since the late 1940s as a member of a U.S. intelligence agency, student, journalist, editor and author working out of Tokyo, Seoul, Hong Kong, Singapore and Mexico City. He is a graduate of Jochi University in Tokyo, and The American Institute for Foreign Trade (in 1953), now Thunderbird School of Global Management, in Glendale, Arizona, USA. De Mente wrote the first ever books on the Japanese way of doing business (Japanese Etiquette and Ethics in Business in 1959 and How to Do Business in Japan in 1962), and was the first to introduce the now commonly used Japanese terms wa, nemawashi, kaizen, tatemae-honne, shibui, sabi and wabi to the outside business world! His 70-plus other books run the gamut from language learning to the night-time “pink” trades in Japan, the sensual nature of Oriental cultures, male-female relations, and understanding and coping with the Chinese, Japanese, Korean and Mexican mindset in business and social situations.He has also written extensively about his home state of Arizona and Mexico.
Publisher: CreateSpace (February 1, 2012)
Price: Paperback: $14.95 / Kindle: $4.95
Description: Paperback, 198 pages / Kindle, 343 KB
ISBN: 978-1469986166
ASIN: B0072P99SK
Information: Paperback: www.amazon.com Kindle: www.amazon.com

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CHINA Understanding & Dealing with the Chinese Way of Doing Business!: Coping with the New “Central Kingdom”

Tuesday, April 3rd, 2012

CHINA BOOK SMALL FRONT COVERChina has emerged on the world scene as a major economic and political force that appears destined to surpass the United States—a portent of the future that goes well beyond anything the U.S. has faced before. The business practices of today’s China are a mixture of traditional values and customs combined with Western concepts and practices that, despite bumps in the highway, are propelling the country forward at warp speed. This book addresses both the traditional and modern-day aspects of how business is done in China, and offers valuable insights in how to deal with them effectively. It also covers aspects of China’s appearance on the international scene and the globalization of its economy that are political in nature. It is an ideal handbook for businesspeople, consultants, educators, and students.
Title: CHINA Understanding & Dealing with the Chinese Way of Doing Business!: Coping with the New “Central Kingdom”
Author:
Boyé Lafayette De Mente ‘53 has been involved with Japan, China, Korea and Mexico since the late 1940s as a member of a U.S. intelligence agency, student, journalist, editor and author working out of Tokyo, Seoul, Hong Kong, Singapore and Mexico City. He is a graduate of Jochi University in Tokyo, and The American Institute for Foreign Trade (in 1953), now Thunderbird School of Global Management, in Glendale, Arizona, USA. De Mente wrote the first ever books on the Japanese way of doing business (Japanese Etiquette and Ethics in Business in 1959 and How to Do Business in Japan in 1962), and was the first to introduce the now commonly used Japanese terms wa, nemawashi, kaizen, tatemae-honne, shibui, sabi and wabi to the outside business world! His 70-plus other books run the gamut from language learning to the night-time “pink” trades in Japan, the sensual nature of Oriental cultures, male-female relations, and understanding and coping with the Chinese, Japanese, Korean and Mexican mindset in business and social situations.He has also written extensively about his home state of Arizona and Mexico.
Publisher: CreateSpace (February 29, 2012)
Price: Paperback: $14.95 / Kindle: $4.95
Description: Paperback, 176 pages / Kindle, 255 KB
ISBN: 978-1470125837
ASIN: B007BTR63W
Information: Paperback: www.amazon.com Kindle: www.amazon.com

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Skin in the Game:The Past, Present, and Future of Real Estate Investments in America

Tuesday, March 27th, 2012

skin in the game_CoverIn finance, corporate insiders have skin in the game when they use their own money to buy stock in the company they are running. The idea behind creating such a situation is to ensure that corporations are managed by individuals who, like outside investors, actually share a stake—and therefore risk—in the company. This multi-dimensional book highlights the impending risks in the US financial system based on this concept—and in the property sector in particular. If these risks are dealt with effectively, real estate in America will get its gallant groove back and be better prepared for inevitable crises in the future. The following five unresolved problems in US real estate—and their suggested solutions—are discussed in detail in the book:
1. Misconceptions about housing.
2. Negative home equity.
3. Delinquencies, defaults, and foreclosures.
4. Commercial debt maturities.
5. Private-label mortgage-backed securities.

Included are timely advice, new perspectives, and practical suggestions for coping with excessive debt risk in the US property market. There are also compelling discussions on topics from covered bonds to recommendations for reform in the real estate profession to specific strategies to guide property
owners and investors through the post-crisis economic environment.
Title: Skin in the Game:The Past, Present, and Future of Real Estate Investments in America
Author:
Anwar Elgonemy ‘93 draws on over twenty-five years of experience in real estate acquisitions, developments, financings, and valuations. Elgonemy speaks four languages and has advised real estate clients throughout the United States, the Caribbean, Europe, the Middle East, Latin America, and Southeast Asia. His client base has included the International Finance Corporation of the World Bank, the Abu Dhabi Investment Authority, Trump Organization, Oaktree Capital Management, Carlyle Group, InterContinental Hotels Group, as well as US banks, cities, and universities. Currently, he is director of acquisitions for Equinox Hospitality Group, a San Francisco-based private equity firm that focuses on the lodging sector. Widely published, he has also attained top-tier media coverage in the New York Times, Wall Street Journal, Financial Times, and Time magazine. He holds a master’s degree in business administration from The Thunderbird School of Global Management in Arizona. In 2012, he will become an alumnus of the Harvard University Graduate School of Design.
Publisher: CreateSpace (March 2, 2012)
Price: $18.25
Description: Paperback, 534 pages
ISBN: 978-1463507657
Information: www.amazon.com

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Rose Hill: An Intermarriage Before Its Time

Tuesday, March 27th, 2012

Rose Hill_CoverA riveting memoir of cultural crossfire. ”Dad was a Mexican Catholic. Mom was a Kansas City born Jew with Eastern European immigrant parents. They fell in love in Berkeley, California, and got married in Kansas City, Missouri. It happened in 1933, when such marriages were rare.” Nationally acclaimed multicultural scholar Carlos Cortes’s memoir is a loving and examined portrait of a family at odds with itself. Wedged between loyalties and deeply ingrained cultural traditions, Cortes was raised with Yiddish in one ear and Spanish in the other, studying for his Bar Mitzvah after Mass. With an eye for the subtleties of conflict and tenderness, Cortes recounts his development amid the complex affections of a family whose members remained firmly by each other’s side until the very end.
Title: Rose Hill: An Intermarriage Before Its Time
Author: Carlos E. Cortes ‘62 is Professor of History Emeritus at University of California, Riverside. Cortés serves on the faculties of the Harvard Institutes for Higher Education, the Summer Institute for Intercultural Communication, and the Federal Executive Institute. He has lectured widely throughout the United States, Latin America, Europe, Asia, and Australia on such topics as: race and ethnicity; multiculturalism; intercultural communication; diversity in the media; multicultural, global, and bilingual education; Hispanic culture; Latin American and Chicano history; and the implications of diversity for education, government, and private business. A consultant to many government agencies, school systems, universities, mass media, private businesses, and other organizations, he has written film and television documentaries, has appeared as guest host on the PBS national television series, Why in the World?, is the featured presenter on the Video Journal of Education’s 1994 training video, Diversity in the Classroom, and currently serves as Creative/Cultural Advisor for Nickelodeon’s pre-school series, “Dora the Explorer” and “Go, Diego, Go!” He also performs his one-person autobiographical play, “A Conversation with Alana: One Boy’s Multicultural Rite of Passage.”
Publisher: Heyday (March 1, 2012)
Price: $16.95
Description: Paperback, 192 pages
ISBN: 978-1597141888
Information: www.amazon.com

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Facing the Son, A Novel of Africa [Kindle Edition]

Tuesday, March 27th, 2012

Facing the Son_cover American Matt Reiser travels to The Ivory Coast on a mission to locate his estranged son. His only guide is a three-year old postal address. Fighting cultural vertigo and disorientation at the Abidjan airport, Matt relies on a glib and persistent limo driver who speaks just enough English to gain his trust. The next morning, Matt wakes up drugged, robbed, and dropped into a grim city slum. Without ID, without money, and with no idea where to turn, Matt forges unlikely alliances that take him on a perilous journey out of the city and through the backcountry, where he fights on to continue his search for his son. When he locates him in an isolated desert village, the struggle really begins.
Title: Facing the Son, A Novel of Africa
Author: Mark Rudolph ‘78 has worked for CNN, HBO, and Playboy among other American and British television companies around the world. He has written for general interest and trade publications, has a bachelors degree in English Literature, and an International MBA from Thunderbird School of Global Management. Rudolph is a dual US/UK national and lives in Pasadena, CA. Facing the Son, A Novel of Africa is his first book. His next two novels explore the dirty little secrets of his home town Pasadena and are nearly ready for publication.
Publisher: M L Rudolph; 1 edition (May 31, 2011)
Description: Kindle Edition, 612 KB
Price: Kindle Edition: $1.99
ASIN: B0053T3AJQ
Information: www.amazon.com

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LIFE Expectancy: It’s Never Too Late to Change Your Game

Monday, March 26th, 2012

Life Expectancy_Cover The book makes the case that many Americans do not yet fully appreciate the fact that the economic game and the associated stakes have substantially changed over the past couple of years. LIFE Expectancy tells the truth about the financial challenges facing Americans now and in the decades ahead and makes the case for a new form of self-reliance as the only way to get through. The book demonstrates why it is mandatory to get started now and answers the question, “How can I be more proactive in the creation of the rest of my life?” LIFE Expectancy reveals the power and vitality that result from changing your game and why it is never too late-or too early- to do it. As Mr. Keiper says, “This book is for those who have decided that the continuation of the status quo cannot or will not be tolerated.”
Title: LIFE Expectancy: It’s Never Too Late to Change Your Game
Author: William Keiper ‘80 has served as Chairman of the Board, Chief Executive Officer, President and as a trusted advisor for a variety of public and private companies. He serves committed individuals, company owners, executives, investors and others in urgently resolving their most challenging issues. In situations where the status quo will no longer be tolerated, he will accelerate the change process through rapid assessment and the speed and urgency of implementation.
He earned a business degree with honors from Eastern Illinois University, a law degree from the Sandra Day O’Connor College of Law at Arizona State University, and a Master’s degree from the Thunderbird School of Global Management. The author can be engaged to present the “live version” of LIFE Expectancy. For details and scheduling, please contact LE@firstglobalpartners.com.
Publisher: FirstGlobal Partners LLC; 1st edition (February 15, 2012)
Description: Paperback, 262 pages / Kindle Edition, 485 KB
Price: Paperback: $15.95 / Kindle Edition: $9.95
ISBN: 978-0984989300
Information: Paperback: www.amazon.com Kindle Edition: www.amazon.com

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