Ranked #1 in the World
King Car and the Ethics of Automobile Proponents’ Strategies in China and India
Wednesday, May 2nd, 2012
This book questions the ethics of government officials’ and automobile industry representatives’ strategies to promote automobiles over other forms of transportation in China and India. It begins by reviewing the early history of the symbiotic relationship of automobile representatives and government officials in America that led to automobile proliferation and the well-entrenched car culture that we have today. The book then shows how these same dynamics and strategies are at work in China and India and how in each country, transportation policies have favoured private and individual forms of transportation over public ones.
Title: King Car and the Ethics of Automobile Proponents’ Strategies in China and India
Author: Martin Calkins ‘79 is an Associate Professor of Management at the University of Massachusetts Boston.
Publisher: Nova Science Pub Inc (July 31, 2011)
Price: $75.00
Description: Paperback, 164 pages
ISBN: 978-1617612718
Information: www.amazon.com
Innovative approaches to selling products and services are the heartbeat of any business venture, and branding is the aspect of marketing that focuses on influencing prospects to believe that your products and services are the only ones that provide a solution to their problems. The authors, Ken Banks and Robyn Winters, whose experience spans more than 30 years, combine their expertise of brand strategy development and marketing communication to artfully merge the concept of branding with the brain’s four Buying Styles. Together, they culminate in an original branding approach known as BrainBranding. What is BrainBranding? BrainBranding provides a strategy that enhances any company’s positioning in the marketplace, ensuring that a brand stands out from its competition. It’s an invaluable tool for any type of business that wants to establish a brand that resonates with everyone in its target market – and beyond. By understanding the buying styles and preferences of every prospect, client, and customer, companies and individuals can increase their market share and improve their bottom line. Why? Because among these groups of consumers, there will be representatives of each of the four different buying styles. Learning about these buying styles and addressing them during the branding process can increase prospect interest and expand a potential client base. How Does BrainBranding Work? BrainBranding works for every business – retail, professional services, consulting, corporations, and entrepreneurship. By using a strategy that encompasses the four buying styles when developing your brand, you not only reach new clients who haven’t necessarily fit into your target market before, but you can also motivate the clients you already have to be more loyal, and thereby increase your profitability. When you develop a successful brand for your business, you are simultaneously developing a personal brand for yourself. This will go a long way to help you with your career – either within a company, in your own business, or in planning your future. The principles are the same and the steps are applicable – no matter what the branding challenge. So whether you’re an aspiring marketing staff member at a major packaged goods or service organization, or embarking on a second, third, or new career, you’ll find that the these tenets can be applied anytime there is a need for differentiating your unique value. It’s time to unleash the power of the brain and apply it to your brand. BrainBranding is not just a solution – it’s a process to determine what it takes to be even more successful. Apply the principles. Personalize them to your own situation. Watch the results. Using the BrainBranding process, brands have the potential to be more successful and enduring, unlimited by type, market, or scope. It’s not just the Brand, and it’s not just the Brain. It’s BrainBranding.
American Matt Reiser travels to The Ivory Coast on a mission to locate his estranged son. His only guide is a three-year old postal address. Fighting cultural vertigo and disorientation at the Abidjan airport, Matt relies on a glib and persistent limo driver who speaks just enough English to gain his trust. The next morning, Matt wakes up drugged, robbed, and dropped into a grim city slum. Without ID, without money, and with no idea where to turn, Matt forges unlikely alliances that take him on a perilous journey out of the city and through the backcountry, where he fights on to continue his search for his son. When he locates him in an isolated desert village, the struggle really begins.
Like its predecessor “Multiple Leadership Intelligence” this book is loaded with practical, easy to apply techniques using powerful ‘whole brain thinking’ to increase leadership confidence and solve daily challenges. Each solution is designed to help you quickly learn, increase confidence and strengthen your leadership skills. This book addresses the following ‘whole brain’ solutions: Negotiation Essentials, Powerful Presentations, Professional Emails, Delegate to Motivate Skills, Effective Time Management, Multi-cultural Intelligence, Managing Gen ‘X’, ‘Y’, and Effective Meetings.
Any Questions? is designed to be an executive primer that broadly portrays Business Transformation, based on Sustainability opportunities executed in tandem with a Lean Six Sigma. It is a leadership primer for Owners and CEOs who seek business knowledge inherent in Sustainability and Lean Six Sigma transformation. The book has been organized to be a quick reference, to save you time for leadership duties. This book is broken down from the Strategic viewpoint, to the granular level of the Lean Six Sigma methodology. Each section of the book outlines the framework of Executive Commitment, MetaPlanning, Transformation, Realization and Innovation. Within each chapter, a summary is included and outlines key points that are topics for discussion.
Striking A Balance: Reflections on What Matters shows a unique and introspective approach to the 20-65 age group in achieving a balanced lifestyle. Short anecdotes described by author and executive coach, Daniela Bryan, identify real life situations in the areas of work/career, money, relationship, and emotional well-being that invite the reader to pause, reflect and take action. The author has a global perspective on everyday issues that everyone can relate to and get insights. The book invites the reader to take charge and be in the driver seat of one’s life. No matter which section one opens there is food for thought. Unlike other self-help books, Striking A Balance is geared toward one’s own journey in bite size increments. 
A Descriptive and Illustrated Guide in Accord with Recognized Codes and Standards. Defensive sub-systems to mitigate the lightning hazard include air terminals, conductors, bonding, shielding, grounding, surge protection, and inspection & maintenance. These subjects are covered in an objective manner, with hundreds of practical details not found in any of the Codes. A useful reference document for designers, engineers, inspectors, installers and lightning safety professionals in the private and public sectors.
Despite its size and importance, a surprising lack of basic knowledge exists about the oil and gas industry. With their timely new book, authors Andrew Inkpen and Michael H. Moffett have written a nontechnical book to help readers with technical backgrounds better understand the business of oil and gas. They describe and analyze the global oil and gas industry, focusing on its strategic, financial, and business aspects and addressing a wide range of topics organized around the oil and gas industry value chain, starting with exploration and ending with products sold to consumers. The Global Oil & Gas Industry is a single source for anyone interested in how the business of the world’s largest industry actually works: business executives, students, government officials and regulators, professionals working in the industry, and the general public.
T-birds (as students and alumni are known at Thunderbird School of Global Management) find themselves in all sorts of memorable situations around the world. These adventures have led to a rich collection of stories about meeting extraordinary people, overcoming language barriers, and getting lost — all part of the adventure when T-birds go off the beaten path. Experience the world through these intrepid globetrotters as they float down the Niger River, journey into the heart of India, see North Korea through the eyes of a local, become a patient at a local Chinese hospital, meet a Bedouin elder, and much more. Be inspired to seek out adventure yourself!
The Handbook of Islamic Marketing, edited by Ozlem Sandikci and Gillian Rice, provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.