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The Thunderbird community could fill a library with all the books it has produced. This blog tracks some of the most recent. If you know about others, please send a note to knowledgenetwork@
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Archive for the ‘SUBJECTS’ Category

Murder on Vinson Massif

Monday, May 14th, 2012

murder on vinson massif_coverHaving failed to acquire the legendary golden Inca idols on Aconcagua in South America, Scott Devlon is hot on their trail. Kira Stern, former wife of Quentin, has murdered to steal them and is now headed to Punta Arenas, Chile where she hopes to sell them to Robert Ainsworth, a crazed international arms dealer. Joined by Quentin, Scott soon finds himself in Antarctica, compelled to join the expedition about to attempt an unprecedented winter climb of Vinson Massif, the highest mountain on the world’s most inhospitable continent. Murder and treachery once again abound as the high tech expedition braves the Antarctic night with temperatures falling below minus 100 degrees Fahrenheit. Old friends and fresh enemies die as Scott seeks the lost idols and in the end all perish save two. Join Scott Devlon in Murder on Vinson Massif, the most thrilling, and fascinating, Summit Murder Mystery yet. The Summit Murder Mystery Series explores murders set on each of the Seven Summits, the highest and deadliest mountains on the world’s seven continents. Join authors Charles G. Irion and Ronald J. Watkins for this extraordinary journey of daring exploits and murder.
Title: Murder on Vinson Massif
Author: Charles G. Irion ‘75 was inspired to pen the Summit Murder Mystery Series after participating in a 1987 expedition to Everest. In July of 2011, Irion completed a climbing expedition to Kilimanjaro, the location of the final novel in the Series. His co-author is Ronald J. Watkins.
Publisher: Irion Books (March 30, 2012)
Price: Paperback: $19.95 / Kindle:$8.99
Description: Paperback, 204 pages
ISBN: 978-0984161867
ASIN: B00816HRCE
Information: Paperback:www.amazon.com Kindle:www.amazon.com

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Signs of Destiny

Thursday, April 19th, 2012

Signs-of-DestinyThis fictional romance weaves the threads of life and love, death, and destiny in a dramatic, serious, and sometimes, sorrowful way, but always touched by the humor that life often presents.
Narrated from the perspective of the main character, Rafael, this skillfully written romance novel depicts the human spirit and the personal will of several intertwined characters, in their quests to make their own life choices.
Dying is what changed Rafaels life, but returning to life after six weeks in a coma, changed his perspective. Sometimes the characters circumstances may be similar to yours, and other times, their lives and choices will entertain you. Adding the elements of predestination, chiromancy, and dream travel, the result is a compelling story that you will not want to put down.
Title: Signs of Destiny
Author: C. Michael Bennis ‘66 is a toy and advertising industry executive who attended the Universidad Complutense in Madrid then graduated from the University of Colorado and the Thunderbird School of Global Management. Bennis is bilingual in English and Spanish and lives in Arizona. This is his second book.
Publisher: CreateSpace (April 17, 2012)
Price: Paperback: $14.99
Description: Paperback, 380 pages
ISBN: 978-1467949286
Information: Paperback: www.amazon.com

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BrainBranding: Activate the Brain…Stimulate Your Brand

Wednesday, April 11th, 2012

brain branding_Front CoverInnovative approaches to selling products and services are the heartbeat of any business venture, and branding is the aspect of marketing that focuses on influencing prospects to believe that your products and services are the only ones that provide a solution to their problems. The authors, Ken Banks and Robyn Winters, whose experience spans more than 30 years, combine their expertise of brand strategy development and marketing communication to artfully merge the concept of branding with the brain’s four Buying Styles. Together, they culminate in an original branding approach known as BrainBranding. What is BrainBranding? BrainBranding provides a strategy that enhances any company’s positioning in the marketplace, ensuring that a brand stands out from its competition. It’s an invaluable tool for any type of business that wants to establish a brand that resonates with everyone in its target market – and beyond. By understanding the buying styles and preferences of every prospect, client, and customer, companies and individuals can increase their market share and improve their bottom line. Why? Because among these groups of consumers, there will be representatives of each of the four different buying styles. Learning about these buying styles and addressing them during the branding process can increase prospect interest and expand a potential client base. How Does BrainBranding Work? BrainBranding works for every business – retail, professional services, consulting, corporations, and entrepreneurship. By using a strategy that encompasses the four buying styles when developing your brand, you not only reach new clients who haven’t necessarily fit into your target market before, but you can also motivate the clients you already have to be more loyal, and thereby increase your profitability. When you develop a successful brand for your business, you are simultaneously developing a personal brand for yourself. This will go a long way to help you with your career – either within a company, in your own business, or in planning your future. The principles are the same and the steps are applicable – no matter what the branding challenge. So whether you’re an aspiring marketing staff member at a major packaged goods or service organization, or embarking on a second, third, or new career, you’ll find that the these tenets can be applied anytime there is a need for differentiating your unique value. It’s time to unleash the power of the brain and apply it to your brand. BrainBranding is not just a solution – it’s a process to determine what it takes to be even more successful. Apply the principles. Personalize them to your own situation. Watch the results. Using the BrainBranding process, brands have the potential to be more successful and enduring, unlimited by type, market, or scope. It’s not just the Brand, and it’s not just the Brain. It’s BrainBranding.
Title: BrainBranding: Activate the Brain…Stimulate Your Brand
Author: Robyn Winters and Ken Banks ‘68. Ken is CEO of KAB Marketing and brings over 30 years of retail marketing experience to his consulting and presentations business, where he specializes in helping companies develop successful brand strategies. A retail marketing executive for over 30 years with companies such as PetSmart, Circuit City, Eckerd, and Procter & Gamble, Ken has also served on the advisory boards at both Texas A&M and the University of Florida. He is an adjunct professor in graduate marketing studies at Schiller International University. Ken is the winner of numerous industry awards and the author and contributor of several articles and books. He was honored with the American Advertising Federation’s Silver Medal award and was inducted into the Retail Advertising Hall of Fame. Ken was recognized with a Lifetime Achievement Award in 2010 from National Speakers Association-Central Florida. Publisher: CreateSpace (September 20, 2011)
Price: Paperback: $14.95
Description: Paperback, 144 pages
ISBN: 978-1456427979
Information: Paperback: www.amazon.com Ken’s Blog: www.kenbanks.com

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Managing Country Risk: A Practitioner’s Guide to Effective Cross-Border Risk Analysis

Wednesday, April 11th, 2012

managingcountryrisk_coverWhat would you do if a law that enabled your investment to operate successfully abroad had just been changed, and your business could no longer operate profitably there? Imagine exporting goods to a government buyer only to discover after the fact that your home country, or the United Nations, has just imposed an embargo on that country. An unexpected resignation, a terrorist act, or a currency collapse can instantaneously transform the political and economic landscape of a country or region, and with that, what seemed like a good business decision can quickly become a disaster. Managing Country Risk: A Practitioner’s Guide to Effective Cross-Border Risk Analysis explains how to identify and manage the plethora of risks associated with conducting business abroad. Daniel Wagner, an industry expert with more than two decades of battle-tested experience, provides readers with the real-world insight needed to think outside the box and anticipate the impact of change on business operations.
Title: Managing Country Risk: A Practitioner’s Guide to Effective Cross-Border Risk Analysis
Author: Daniel Wagner ‘87 is the Founder and Managing Director of Country Risk Solutions (CRS), a cross-border risk advisory firm based in Connecticut (USA), and Director of Global Strategy at the PRS Group.
Prior to founding CRS, Daniel was Senior Vice President of Country Risk at GE Energy Financial Services. He created a Center of Excellence for country risk analysis in GE and led a team that produced a comprehensive automated country risk rating methodology.
Daniel has published hundreds of articles on risk management and current affairs, is a non-resident scholar at the Institute for Near East and Gulf Military Analysis, and a regular contributor to foreignpolicyjournal.com, the Huffington Post and International Risk Management Institute (IRMI). His editorials have been published in such notable newspapers as the International Herald Tribune and the Wall Street Journal. Daniel has also written two books – Political Risk Insurance Guide and Managing Country Risk.
He holds master’s degrees in International Relations from the University of Chicago and in International Management from Thunderbird School of Global Management. Daniel can be reached at daniel.wagner@countryrisksolutions.com or through www.countryrisksolutions.com
Publisher: Productivity Press; 1 edition (February 15, 2012)
Price: Hardcover: $99.95 / Kindle: $79.96
Description: Hardcover, 308 pages / Kindle, 2073 KB
ISBN: 978-1466500471
ASIN: B007RNH9OI
Information: Hardcover: www.amazon.com Kindle: www.amazon.com Website: www.managingcountryrisk.com

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JAPAN: Understanding & Dealing with the New Japanese Way of Doing Business

Tuesday, April 3rd, 2012

JAPAN BOOK FRONT COVER SMALLThis is a definitive description of the fundamental changes that have taken place in the way the Japanese do business since the meltdown that began in the late 1980s and early 1990s, with specific guidelines for understanding and dealing with the changes. It covers the Western practices that have been adopted by Japanese companies in conjunction with the core traditional culture values and behavior that still distinguish the Japanese, and the measures the Japanese have taken to contend with global competition, particularly the rise of China and other Asian countries as economic powerhouses. The hundred-plus culturally pregnant key Japanese words the book identifies and explains provide a comprehensive portrait of the Japanese mindset and behavior that is essential for foreign businesspeople, diplomats, academics and students.
Title: JAPAN: Understanding & Dealing with the New Japanese Way of Doing Business Author: Boyé Lafayette De Mente ‘53 has been involved with Japan, China, Korea and Mexico since the late 1940s as a member of a U.S. intelligence agency, student, journalist, editor and author working out of Tokyo, Seoul, Hong Kong, Singapore and Mexico City. He is a graduate of Jochi University in Tokyo, and The American Institute for Foreign Trade (in 1953), now Thunderbird School of Global Management, in Glendale, Arizona, USA. De Mente wrote the first ever books on the Japanese way of doing business (Japanese Etiquette and Ethics in Business in 1959 and How to Do Business in Japan in 1962), and was the first to introduce the now commonly used Japanese terms wa, nemawashi, kaizen, tatemae-honne, shibui, sabi and wabi to the outside business world! His 70-plus other books run the gamut from language learning to the night-time “pink” trades in Japan, the sensual nature of Oriental cultures, male-female relations, and understanding and coping with the Chinese, Japanese, Korean and Mexican mindset in business and social situations.He has also written extensively about his home state of Arizona and Mexico.
Publisher: CreateSpace (February 1, 2012)
Price: Paperback: $14.95 / Kindle: $4.95
Description: Paperback, 198 pages / Kindle, 343 KB
ISBN: 978-1469986166
ASIN: B0072P99SK
Information: Paperback: www.amazon.com Kindle: www.amazon.com

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CHINA Understanding & Dealing with the Chinese Way of Doing Business!: Coping with the New “Central Kingdom”

Tuesday, April 3rd, 2012

CHINA BOOK SMALL FRONT COVERChina has emerged on the world scene as a major economic and political force that appears destined to surpass the United States—a portent of the future that goes well beyond anything the U.S. has faced before. The business practices of today’s China are a mixture of traditional values and customs combined with Western concepts and practices that, despite bumps in the highway, are propelling the country forward at warp speed. This book addresses both the traditional and modern-day aspects of how business is done in China, and offers valuable insights in how to deal with them effectively. It also covers aspects of China’s appearance on the international scene and the globalization of its economy that are political in nature. It is an ideal handbook for businesspeople, consultants, educators, and students.
Title: CHINA Understanding & Dealing with the Chinese Way of Doing Business!: Coping with the New “Central Kingdom”
Author:
Boyé Lafayette De Mente ‘53 has been involved with Japan, China, Korea and Mexico since the late 1940s as a member of a U.S. intelligence agency, student, journalist, editor and author working out of Tokyo, Seoul, Hong Kong, Singapore and Mexico City. He is a graduate of Jochi University in Tokyo, and The American Institute for Foreign Trade (in 1953), now Thunderbird School of Global Management, in Glendale, Arizona, USA. De Mente wrote the first ever books on the Japanese way of doing business (Japanese Etiquette and Ethics in Business in 1959 and How to Do Business in Japan in 1962), and was the first to introduce the now commonly used Japanese terms wa, nemawashi, kaizen, tatemae-honne, shibui, sabi and wabi to the outside business world! His 70-plus other books run the gamut from language learning to the night-time “pink” trades in Japan, the sensual nature of Oriental cultures, male-female relations, and understanding and coping with the Chinese, Japanese, Korean and Mexican mindset in business and social situations.He has also written extensively about his home state of Arizona and Mexico.
Publisher: CreateSpace (February 29, 2012)
Price: Paperback: $14.95 / Kindle: $4.95
Description: Paperback, 176 pages / Kindle, 255 KB
ISBN: 978-1470125837
ASIN: B007BTR63W
Information: Paperback: www.amazon.com Kindle: www.amazon.com

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Skin in the Game:The Past, Present, and Future of Real Estate Investments in America

Tuesday, March 27th, 2012

skin in the game_CoverIn finance, corporate insiders have skin in the game when they use their own money to buy stock in the company they are running. The idea behind creating such a situation is to ensure that corporations are managed by individuals who, like outside investors, actually share a stake—and therefore risk—in the company. This multi-dimensional book highlights the impending risks in the US financial system based on this concept—and in the property sector in particular. If these risks are dealt with effectively, real estate in America will get its gallant groove back and be better prepared for inevitable crises in the future. The following five unresolved problems in US real estate—and their suggested solutions—are discussed in detail in the book:
1. Misconceptions about housing.
2. Negative home equity.
3. Delinquencies, defaults, and foreclosures.
4. Commercial debt maturities.
5. Private-label mortgage-backed securities.

Included are timely advice, new perspectives, and practical suggestions for coping with excessive debt risk in the US property market. There are also compelling discussions on topics from covered bonds to recommendations for reform in the real estate profession to specific strategies to guide property
owners and investors through the post-crisis economic environment.
Title: Skin in the Game:The Past, Present, and Future of Real Estate Investments in America
Author:
Anwar Elgonemy ‘93 draws on over twenty-five years of experience in real estate acquisitions, developments, financings, and valuations. Elgonemy speaks four languages and has advised real estate clients throughout the United States, the Caribbean, Europe, the Middle East, Latin America, and Southeast Asia. His client base has included the International Finance Corporation of the World Bank, the Abu Dhabi Investment Authority, Trump Organization, Oaktree Capital Management, Carlyle Group, InterContinental Hotels Group, as well as US banks, cities, and universities. Currently, he is director of acquisitions for Equinox Hospitality Group, a San Francisco-based private equity firm that focuses on the lodging sector. Widely published, he has also attained top-tier media coverage in the New York Times, Wall Street Journal, Financial Times, and Time magazine. He holds a master’s degree in business administration from The Thunderbird School of Global Management in Arizona. In 2012, he will become an alumnus of the Harvard University Graduate School of Design.
Publisher: CreateSpace (March 2, 2012)
Price: $18.25
Description: Paperback, 534 pages
ISBN: 978-1463507657
Information: www.amazon.com

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Facing the Son, A Novel of Africa [Kindle Edition]

Tuesday, March 27th, 2012

Facing the Son_cover American Matt Reiser travels to The Ivory Coast on a mission to locate his estranged son. His only guide is a three-year old postal address. Fighting cultural vertigo and disorientation at the Abidjan airport, Matt relies on a glib and persistent limo driver who speaks just enough English to gain his trust. The next morning, Matt wakes up drugged, robbed, and dropped into a grim city slum. Without ID, without money, and with no idea where to turn, Matt forges unlikely alliances that take him on a perilous journey out of the city and through the backcountry, where he fights on to continue his search for his son. When he locates him in an isolated desert village, the struggle really begins.
Title: Facing the Son, A Novel of Africa
Author: Mark Rudolph ‘78 has worked for CNN, HBO, and Playboy among other American and British television companies around the world. He has written for general interest and trade publications, has a bachelors degree in English Literature, and an International MBA from Thunderbird School of Global Management. Rudolph is a dual US/UK national and lives in Pasadena, CA. Facing the Son, A Novel of Africa is his first book. His next two novels explore the dirty little secrets of his home town Pasadena and are nearly ready for publication.
Publisher: M L Rudolph; 1 edition (May 31, 2011)
Description: Kindle Edition, 612 KB
Price: Kindle Edition: $1.99
ASIN: B0053T3AJQ
Information: www.amazon.com

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LIFE Expectancy: It’s Never Too Late to Change Your Game

Monday, March 26th, 2012

Life Expectancy_Cover The book makes the case that many Americans do not yet fully appreciate the fact that the economic game and the associated stakes have substantially changed over the past couple of years. LIFE Expectancy tells the truth about the financial challenges facing Americans now and in the decades ahead and makes the case for a new form of self-reliance as the only way to get through. The book demonstrates why it is mandatory to get started now and answers the question, “How can I be more proactive in the creation of the rest of my life?” LIFE Expectancy reveals the power and vitality that result from changing your game and why it is never too late-or too early- to do it. As Mr. Keiper says, “This book is for those who have decided that the continuation of the status quo cannot or will not be tolerated.”
Title: LIFE Expectancy: It’s Never Too Late to Change Your Game
Author: William Keiper ‘80 has served as Chairman of the Board, Chief Executive Officer, President and as a trusted advisor for a variety of public and private companies. He serves committed individuals, company owners, executives, investors and others in urgently resolving their most challenging issues. In situations where the status quo will no longer be tolerated, he will accelerate the change process through rapid assessment and the speed and urgency of implementation.
He earned a business degree with honors from Eastern Illinois University, a law degree from the Sandra Day O’Connor College of Law at Arizona State University, and a Master’s degree from the Thunderbird School of Global Management. The author can be engaged to present the “live version” of LIFE Expectancy. For details and scheduling, please contact LE@firstglobalpartners.com.
Publisher: FirstGlobal Partners LLC; 1st edition (February 15, 2012)
Description: Paperback, 262 pages / Kindle Edition, 485 KB
Price: Paperback: $15.95 / Kindle Edition: $9.95
ISBN: 978-0984989300
Information: Paperback: www.amazon.com Kindle Edition: www.amazon.com

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Being Global: How to Think, Act and Lead in a Transformed World

Friday, March 16th, 2012

being-globalbill-clinton“A thoughtful, instructive text on the challenges of leadership in the 21st century, and the bold perspective we must adopt in order to create a future of shared opportunities and shared responsibilities.” – Former U.S. President Bill Clinton

What makes being a global business leader today such a complex task? It’s more than mastering your knowledge of various geographies and cultures, though that is essential. But to succeed, you must also master the complex mind-set and competencies needed to lead in today’s fully globalized world. Not an easy assignment. Enter Ángel Cabrera, Ph.D., and Gregory Unruh, Ph.D. In Being Global, they pull from their extensive experience as well as research they conducted at the Thunderbird School of Global Management, which has been cited by the Financial Times, U.S. News and World Report, and The Economist for its authority on global business. In Being Global, Cabrera and Unruh define a new context for global leadership, vividly illustrating both the challenges and the opportunities facing today’s executives. How can you be effective? What new skills must you learn in order to be successful? What do international teams do to stay connected while still producing results on a regional scale?

Title: Being Global: How to Think, Act and Lead in a Transformed World
Authors: Ángel Cabrera, Ph.D., has served as Thunderbird School of Global Management president since 2004. He will start in his new capacity as president of George Mason University on July 1, 2012. Gregory Unruh, Ph.D., is a professor of international business at Thunderbird and the director of the school’s Lincoln Center for Ethics in Global Management.
Publisher: Harvard Business Review Press (April 17, 2012)
Description: Hardcover, 224 pages
Price: $30
ISBN: 978-1422183229
Information: www.amazon.com and www.BeingGlobalBook.com.

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