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Corporate Entrepreneurship
Monday, June 13th, 2011
Combat the flood of new competition by building new businesses of your own! Corporate Entrepreneurship shows you how to develop and grow your organization by creating the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Drawing on real-life examples and case studies, it presents a strategy aimed at driving innovation, new product development, and growth within your organization.
Title: Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
Authors: Robert R. Hisrich, Ph.D., is the Garvin Professor of Global Entrepreneurship and Director of the Walker Center for Global Entrepreneurship at Thunderbird School of Global Management. He is also president of H&B Associates, a marketing and management consulting firm he founded. He has authored or coauthored 26 books, including “Entrepreneuship: Starting, Developing, and Managing a New Enterprise” (translated into nine languages and now in its sixth edition). Dr. Hisrich has served on the editorial boards of The Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Small Business Management, and Journal of International Business and Entrepreneurship. He has instituted academic and training programs such as the university/industry training program in Hungary, a high school teachers entrepreneurship training program in Russia, an Institute of International Entrepreneurship and Management in Russia, and an Entrepreneurship Center in Ukraine. Claudine Kearney, Ph.D., researches at Thunderbird and previously served as program director and lecturer at the Michael Smurfit Graduate Business School at University College Dublin in Dublin, Ireland.
Publisher: McGraw-Hill; 1 edition (September 16, 2011)
Price: $19.80
Description: Hardcover, 288 pages
ISBN: 978-0071763165
Information: www.amazon.com
The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
Recognizing the unique needs of the technology startup, the authors focus on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.
In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. “Growing Your Own Business” shares the secrets of long-term survival and success, detailing practical guidelines and relevant ‘tales from the trenches’ to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for developing effective sales and marketing strategies, managing employees, and navigating business cycles. “Growing Your Own Business” continues after the first book, “Starting Your Own Business”. This resource is designed to work as independent resource or integrate into business curricula.
In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. “Starting Your Own Business” shares the secrets of long-term survival and success, detailing practical guidelines and relevant ‘tales from the trenches’ to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for determining early structural decisions, uncovering innovative funding resources, and developing a business plan and budget. This resource is designed to work as independent resource or integrate into business curricula.
Full of insightful wisdom, hilarious anecdotes, and tasty recipes, How to Feed Friends and Influence People tells the savory story of the Carnegie Deli, home of the world-famous gargantuan sandwich. Revealing the core business principles that have made the deli such a success, the book explains why and how the Carnegie became the delicatessen of choice for presidents, celebrities, at least one sultan, and millions of other (extremely) hungry diners from around the world. More than just a delightful and delicious tale of business success, this fascinating and funny book covers the deli?s history, shows you how to make a real Brooklyn egg cream, and piles up loads of New York history. So get cooking!
How to Save Your Company Big $$$ in Small Ways examines the little things companies can do to reduce waste, increase efficiency, and achieve greater profit. One of the greatest little sources of savings is an effective employee suggestion program. When two couriers at FedEx were encouraged to speak up, their suggestion on improving sorting saved the company $32,000. And when a New Jersey utility company implemented the suggestions of two of its employees and began using inexpensive decals instead of paint for the logo on their trucks, they saved $300,000 in materials and labor. Other companies are doing small things to generate huge savings in technology, waste reduction, advertising, insurance, energy costs, and more. Simple tips like shredding waste paper to use as packaging material save material and labor. Employing fundamental electronic technology saved Hewlett-Packard $300,000 in mailing costs when the company put its annual report online. Throughout this book, you’ll find the author’s own “suggestion boxes” filled with resources, contacts, and the many ways real companies are saving real money.
What would we do without Velcro, Bic pens, White Out and Band-aids? How about such notables as Tupperware, The Club, and Rollerblades? Learn the inspiring success stories behind the products we most take for granted in this well-researched, engaging volume of 50 products ranging from kitchen items to toiletries to office supplies and more. This book takes you through every step of the development of each product with a detailed look at how multi-million dollar businesses were built from the simplest of ideas.
The youth entrepreneurial materials were conceived, designed, and written with enterprising youth in mind. The text was designed to complement classwork and serve as a reference book as young entrepreneurs start and grow businesses. This 11-chapter curriculum can be presented in a variety of configurations including, 13-modules or traditional classroom, after school, and camp settings.
NxLeveL for Entrepreneurs, also referred to as the “Existing Business Course,” is a 12-session, 36-hour course designed for entrepreneurs who want to expand an existing business and need the skills to make it grow. It’s been proven that the entrepreneur who plans is the entrepreneur who succeeds. For this reason, participants develop a comprehensive business plan during the course to act as the road map for future growth.