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BrainBranding: Activate the Brain…Stimulate Your Brand
Wednesday, April 11th, 2012
Innovative approaches to selling products and services are the heartbeat of any business venture, and branding is the aspect of marketing that focuses on influencing prospects to believe that your products and services are the only ones that provide a solution to their problems. The authors, Ken Banks and Robyn Winters, whose experience spans more than 30 years, combine their expertise of brand strategy development and marketing communication to artfully merge the concept of branding with the brain’s four Buying Styles. Together, they culminate in an original branding approach known as BrainBranding. What is BrainBranding? BrainBranding provides a strategy that enhances any company’s positioning in the marketplace, ensuring that a brand stands out from its competition. It’s an invaluable tool for any type of business that wants to establish a brand that resonates with everyone in its target market – and beyond. By understanding the buying styles and preferences of every prospect, client, and customer, companies and individuals can increase their market share and improve their bottom line. Why? Because among these groups of consumers, there will be representatives of each of the four different buying styles. Learning about these buying styles and addressing them during the branding process can increase prospect interest and expand a potential client base. How Does BrainBranding Work? BrainBranding works for every business – retail, professional services, consulting, corporations, and entrepreneurship. By using a strategy that encompasses the four buying styles when developing your brand, you not only reach new clients who haven’t necessarily fit into your target market before, but you can also motivate the clients you already have to be more loyal, and thereby increase your profitability. When you develop a successful brand for your business, you are simultaneously developing a personal brand for yourself. This will go a long way to help you with your career – either within a company, in your own business, or in planning your future. The principles are the same and the steps are applicable – no matter what the branding challenge. So whether you’re an aspiring marketing staff member at a major packaged goods or service organization, or embarking on a second, third, or new career, you’ll find that the these tenets can be applied anytime there is a need for differentiating your unique value. It’s time to unleash the power of the brain and apply it to your brand. BrainBranding is not just a solution – it’s a process to determine what it takes to be even more successful. Apply the principles. Personalize them to your own situation. Watch the results. Using the BrainBranding process, brands have the potential to be more successful and enduring, unlimited by type, market, or scope. It’s not just the Brand, and it’s not just the Brain. It’s BrainBranding.
Title: BrainBranding: Activate the Brain…Stimulate Your Brand
Author: Robyn Winters and Ken Banks ‘68. Ken is CEO of KAB Marketing and brings over 30 years of retail marketing experience to his consulting and presentations business, where he specializes in helping companies develop successful brand strategies. A retail marketing executive for over 30 years with companies such as PetSmart, Circuit City, Eckerd, and Procter & Gamble, Ken has also served on the advisory boards at both Texas A&M and the University of Florida. He is an adjunct professor in graduate marketing studies at Schiller International University. Ken is the winner of numerous industry awards and the author and contributor of several articles and books. He was honored with the American Advertising Federation’s Silver Medal award and was inducted into the Retail Advertising Hall of Fame. Ken was recognized with a Lifetime Achievement Award in 2010 from National Speakers Association-Central Florida. Publisher: CreateSpace (September 20, 2011)
Price: Paperback: $14.95
Description: Paperback, 144 pages
ISBN: 978-1456427979
Information: Paperback: www.amazon.com Ken’s Blog: www.kenbanks.com
The Handbook of Islamic Marketing, edited by Ozlem Sandikci and Gillian Rice, provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.
As neurological research confirms, storytelling is a powerful communicative tool. In her new book, Personal Branding Strategist, Bernadette Martin demonstrates how stories have transformed corporate images as well as professionals’ careers. From Storytelling 2.0 or Digital Storytelling, to interviews with experts to the Branded Bio tool, Martin guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the “Brand Called You.”
John Jagoe’s export sales manual has been updated annually for 23 consecutive years beginning in 1987. The manual has been called the Bible of exporting. W. C. Struning, an emeritus professor at Seton Hall University, gave the manual high marks in the January 2008 edition of Ala Choice magazine. “The manual represents a remarkable blend of readily assimilated information, practicality and comprehensiveness,” Struning writes. “The focus is on exporting from the United States from a marketing perspective.”
At the dawn of the 21st century, a new generation of citizen-consumers is emerging, thanks to the Internet and digital technology. For the first time in history, this group is not based on an age bracket but on values. Having seen that the “possessive individualism” of the consumer society leads to the dangerous depletion of natural resources, the members of Generation Participation see life as a network. They realize that material satisfaction alone won’t meet their expectations. Instead, they want to explore new, interdependent relationships.
Title: Content Rich: Writing Your Way to Wealth on the Web