The MBA curriculum: Steering a new course or sticking to old ways?
Wednesday, September 16th, 2009The Economist discusses this week whether business schools have made any significant changes as a consequence of the financial crisis. I argue we’re not changing fast enough and are in fact following and not leading. Others think that is just fine.
The lazy pace of change is proving a frustration for some. Angel Cabrera, president of Thunderbird, worries that schools are missing an opportunity to transform themselves from followers to leaders. “As late as last year, business schools were still debating whether it was irresponsible to use the resources of a corporation to do anything that wasn’t directly related to maximising shareholder value,” he laments. “But the biggest corporations in the world all had social strategies in place—the business world had already resolved this, but we were still debating it.”
However, the speed of transformation is being hampered by a fundamental tension within business schools. They may like the idea of being leaders, but academia, by its nature, takes a long time to implement changes. When professors want to introduce new modules, in response to fast-moving events, they have to go through a lengthy approval process: other faculty have to be won over, academic competency has to be proved, and it has to be demonstrated that the course design meets the quality threshold of the programme, the school and accrediting bodies.
And, in any case, Dr Cabrera’s annoyance is not universally shared. Others argue that it should be seen as a flaw if a school’s curriculum is seen to change too radically—even in such radically changing times. Terry Ilott, course director at City University’s Cass Business School in London, rejects the idea that a school which can’t rush through transformation lacks nimbleness. “It’s not cumbersome, just rigorous,” he explains. “I would be very suspicious of a school that could chop-and-change its curriculum at short notice. In any case, the idea that all business schools have been caught on the hop is a bit of a journalistic myth. A business school that found itself responding to events without anticipating those events would be a pretty poor business school.”
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