Ranked #1 in the World
Thunderbird alum Lawrence Allen tells the fascinating story of how five Western icons of the candy industry are competing to understand and serve an emerging market of hundreds of millions of consumers, the majority of whom had not been exposed to chocolate 25 years ago.
The ongoing saga, Chocolate Fortunes (foreword by Prof. Mary Teagarden and yours truly) which draws on a 20 year-long career building consumer brands in China, provides a unique perspective on the opportunities and difficulties of targeting the largest consumer market on Earth. If you still look at China as the low-cost mega factory of the world, think again.
The awakening of China has created the next frontier for all consumer goods, a new battle ground that may well redefine global winners and losers across industries.
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