You are here: Home > Knowledge Network > Global Leaders Can Be Made > The Road from Ruin: Business oath may be foundation of recovery

 
Saturday, February 11, 2012
This Blog Only More Options RSS What is RSS?

Global Leaders Can Be Made
Story Search:
 

Author

President Cabrera
Ángel Cabrera, Ph.D., president of Thunderbird School of Global Management in Glendale, Ariz.

Other contributors:
-- Greg Unruh, Ph.D., Thunderbird professor and director of the school's Lincoln Center for Ethics in Global Management.

Topics

Engage with Thunderbird

External Sites

Meta

Ángel Cabrera: Global Leaders Can Be Made

The Road from Ruin: Business oath may be foundation of recovery

Matthew Bishop, NY editor of The Economist, conducts a powerful autopsy of the global financial crisis in his latest book (The Road from Ruin) and surveys the road out of the mess and towards a safer capitalism.

Bishop and Green argue that the efficient market hypothesis has been taken dangerously far and that we need a new form of capitalism grounded on a more sophisticated understanding of human behavior, an argument that seems to be gaining support (see my review of Justin Fox’ The Myth of the Rational Market).

Screen shot 2010-02-06 at 4.58.07 PMBishop and Green dedicate a chapter to the idea of a Hippocratic Oath for business managers (with a direct reference to the Thunderbird experience) which they believe can contribute to the necessary professionalization of management and its commitment to the public interest.

In the presentation of the book in Davos last week (see inserted picture) Matthew Bishop recognized he had been initially skeptical about the power of an oath to change behavior, but that the current course of events make him believe that a change in values by those in charge of large corporations and financial institutions is long due, and that a professional code of conduct embedded in business schools and perhaps eventually in professional associations, could contribute to such change.

Share



One Response to “The Road from Ruin: Business oath may be foundation of recovery”

  1. Tom Howze Says:

    I appreciate that this topic is receiving more and more attention via thoroughly researched books (as opposed to Krameresque soliloquies). Justin Fox’s book has been an outstanding history to this point (I’m in the mid 60s) and it sounds like Bishop and Green’s book is as well. There is clearly significant validity to the notion of a “random walk”, as espoused by Working, Samuelson and others 50+ years ago. However, since Mandelbrot’s exit from finance, I’m curious what the next breakthrough paradigm might be. Books such as these are great illuminators, but there still needs to be work on the theoretical and practical underpinnings of a new model going forward that is irresistible to the investing public. And how does this thinking relate to a new operating paradigm for investors and executives? I think the TBird oath, like any oath, is powerful only when anchored in social norms and expectations. There will need to be a tipping point to this mantra that is probably further off than we think (i.e. patience vs immediacy in returns). What concrete steps can we take to demonstrate (statistically and otherwise) that investment operations grounded in sustainability (as dictated by the randomness of markets) serve us better than short selling and day trading (nothing against those two endeavors)? Who is currently working on this, both in academia and in the marketplace? Great topic.

    Report Abuse

Leave a Reply