I completed last week a round of workshops with faculty and senior administration where we discussed the outcomes of the “Vision 2020 Brainstorm Tour” and tried to lay out the main themes for Thunderbird’s new vision.
One interesting question that was brought up was whether we may be going too far in trying to incorporate values into the curriculum or whether, on the contrary, we may not have gone far enough. According to one view, our responsibility would be limited to teaching the best tools available and letting students draw their own conclusions in terms of how to apply them. Yet, the reality is that one cannot possibly separate values from tools because tools are embedded with values. As some of the participants pointed out, as educators we have done a good job at teaching tools, but we are yet to figure out an effective way to convey a sense of professional ethics and social responsibility in the application of those tools.
Another question that was brought up is whether we should choose between being a “development school” or a “business school.” As several of my colleagues argued, one cannot possibly separate business and development on a global stage. Business cannot flourish in the absence of basic infrastructure and human development. Conversely, economic development cannot take place in the absence of a vibrant business community. Any attempt to help leading companies and business leaders succeed in the developing world (which happens to hold the greatest growth opportunities over the next decade) must necessarily integrate business and development disciplines into the curriculum (which has been a signature of Thunderbird for decades).
I picked up today a few thought-provoking and timely quotes at the Corporate Citizenship Conference (The Economist, NY) where I’m speaking tomorrow about Thunderbird’s collaboration with Goldman Sachs’ 10,000 Women initiative:
“For our business to be sustainable, the communities where we do business have to be sustainable,” Alex Cummings, The Coca Cola Company.
“We serve 4 billion people, which is almost 60% of the world population. To delight the other 2 billion potential customers currently undeserved we have no choice but to grow sustainably and responsibly,” Melanie Healy, Procter & Gamble.
“Companies cannot do everything but they must do something. Concentrate on the areas where you can have the greatest impact given your capabilities,” President Bill Clinton.