Live case discussion by former Costa Rica President Figueres in EMBA Europe
Friday, July 30th, 2010
By Will McDonald, Director EMBA Europe
Bonjour de Geneve! I wanted to share a “truly Thunderbird” moment during Dr. Nelson’s Contemporary Business in Latin America course to our Executive MBA-Europe students. As you know, Roy Nelson’s case study on Intel’s Site Selection in Latin America (Costa Rica) and his recently published book feature President José María Figueres prominently. Roy was scheduled to teach his Intel case in his final course session tomorrow.
Thanks to the invitation by one of the EMBA students in Geneva, Farid Saffar, and Pres. Figueres relationship with Thunderbird as a Board Fellow, President Figueres joined us at the Graduate Institute today to address the EMBA cohort, sharing his insights, wisdom and personal anecdotes about the Intel story. Roy Nelson prepared the group with a case discussion and debrief in the preceding class session, and President Figueres gave an informal yet riveting talk, town-hall style, spending over an hour with the group (on a range of topics), just hours before he had a scheduled flight to Singapore.
President Figueres could not have been more gracious–nor more effusive in supporting and validating Thunderbird’s mission–coincidentally on a day when we also had a few prospective EMBA students in attendance.
We thanked President Figueres with a copy of Dr. Nelson’s book and a hand-made Thunderbird soccer ball (from Afghan Project Artemis). We did not have time to arrange for a professional photographer, but a few pictures (thanks again to Farid!), are attached.
Bon weekend a tous & regards from the EU team!
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