Trying to decide where in the world to invest? Wondering whether all the fuss about BRIC still stands? Here’s an idea: start by identifying nations with the most catching up to do and where people feel most optimistic about their future. Low per capita income indicates there’s a lot of growth potential. Optimism is a proxy for willingness to bet on one’s future. The Global Barometer on Hope and Despair by WIN-Gallup International provides a great place to start.
If you look at the top-left (green) quadrant, here’s the list of top prospects:
- Asia: Vietnam and China
- Latin America: Brazil and Peru
- Africa: Nigeria and Ghana
In the rich world, Scandinavia would seem to be the safest bet, with Germany coming close.
Another way to slice the chart is to focus on the top-left quadrant and sort it out by population (potential consumer base). In that case, here is the top ten:
Or you can sort it out by GDP (market size). In that case, here is the top ten:
Finally, it is interesting that Iraq, Afghanistan and Kosovo are all in the top-left corner.