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Friday, May 24, 2013

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Knowledge Network: Podcasts

Humanize your selling strategy to win

Swim with the Sharks author Harvey Mackay “Swim with the Sharks” author and syndicated columnist Harvey Mackay built a multimillion dollar envelope company in Minnesota by learning people’s names and humanizing his selling strategy, the entrepreneur says Feb. 17, 2009, at Thunderbird School of Global Management. Part of the strategy includes a 66-question customer profile for every client.
Audio: Win with 66-question customer profile (15:45)