Archive for April, 2009

Marketers and finance professionals have a “famously fractious relationship” that sometimes resembles a sibling rivalry, Thunderbird Professor Richard Ettenson, Ph.D., told representatives of both sides April 21 at the Advertising Financial Management Conference hosted by the Association of National Advertisers in Phoenix. The tension that results may seem irreconcilable, but Ettenson said marketers can get the chief financial officer on their side when they learn to articulate a business case for their activities. Learn more in the June 2007 issue of Harvard Business Review. Audio: Tea and Toyotas: Real Payoffs of Marketing (8:31)

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Billionaire Warren Buffett stood in the New York Public Library in June 2006 and announced plans to give away most of his wealth. Matthew Bishop, chief business writer for The Economist, left the library with the idea for his new book, “Philanthrocapitalism: How the Rich Can Save the World.” He spoke March 6 at Thunderbird about the challenges of giving away money with maximum impact. Audio: Bishop on “Philanthrocapitalism” (13:45)

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