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Anthropologists, economists and linguists all talk about culture. But settling on one clear definition is difficult. “One reason is because culture remains largely invisible, especially when looking inward,” says Thunderbird Professor Denis Leclerc, Ph.D., who teaches in the Executive Certificate in Global Negotiations program through Thunderbird Online. “It is hard to see one’s own culture.” Culture is often described as a set of shared and learned preferences that bind people together, but Leclerc says his students struggle when he asks them what it means to be from a specific country, organization or group. When pressed, many people mention the importance of family — without realizing that people from all cultures say the same thing. “I have not yet found anybody who says they don’t care about their family,” Leclerc says. Despite the ambiguities, Leclerc says global managers cannot afford to overlook culture because it shapes the way people do business. | Audio: Defining Culture (9:55)
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