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Individuals, organizations and countries looking for an edge in the new global economy can find all the wisdom they need from three fortune cookies collected by retired Intel CEO and Chairman Craig Barrett. “During any period of transition, people win and lose market share,” Barrett said Nov. 10, 2011, during a keynote luncheon at the inaugural Thunderbird Global Business Dialogue in Glendale, Arizona. “These three fortunes contain all the wisdom you need to win in an era of historic transformation.” The first fortune says: “The world will always accept talent with open arms.” Barrett said this message highlights the importance of education, the process of discovering passion and harnessing the human potential. The second fortune says: “You cannot win unless you choose to compete.” Barrett said too many people in mature markets resent the upstarts from China, India and elsewhere. Instead of complaining about the new global economy, they need to start competing. The third fortune says: “A small deed done is better than a great deed planned.” Barrett said people need to recognize that the power to win lies within themselves if they are willing to take action. “Stop looking to others to solve your problems,” he said. “Stop waiting on government.” Download the full podcast here from Thunderbird School of Global Management. | Podcast: Global Reputation Management (37:39)
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