Archive for the ‘Calkins, Patricia (Xerox)’ Category

Global companies must consider many factors besides science when thinking about sustainability, Xerox sustainability chief Patricia Calkins says Feb. 22, 2011, at Thunderbird School of Global Management. “If it was just science, even that gets complicated,” Calkins says. “Be we’ve got various players.” Calkins, Vice President for Environment, Health and Safety at business process and document management company Xerox, says companies must navigate concerns from the public, the media, the government and nonprofit organizations. These concerns often vary from region to region, and different stakeholders often have different agendas. She says companies also must deal with misinformation and general confusion about sustainability. She says companies add to the confusion when they commit any of the “Seven Sins of Greenwashing,” as identified by Canadian research firm TerraChoice. | Audio Podcast: Sustainability confusion and the “Seven Sins of Greenwashing (11:12)

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