Spawn creator McFarlane thrives in neglected toy market
Tuesday, January 13th, 2009
Spawn creator Todd McFarlane knows he’s hitting his target audience when people such as clergymen, political activists and soccer moms call his companies to complain about the latest toy, video game or music video. McFarlane has turned a comic book character he first doodled in high school into a multimillion dollar franchise by selling hip products to a different crowd that other toy manufacturers simply ignore, he told students Jan. 13 at Thunderbird School of Global Management in Glendale, Ariz. | Video: Todd McFarlane on entrepreneurship (3:57) |
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