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Business journalists asked all the wrong questions in the months leading up to the global financial crisis, Fast Company magazine co-founder Alan Webber said Nov. 3 at Thunderbird during a visit to promote his new book, Rules of Thumb.
“If you ask the wrong questions, you get the wrong answers,” he said. “If all you worry about is who can make the most money the fastest and become the biggest celebrity, they did a great job.” Instead, Webber said business journalists should have taken a step back and asked a bigger question: “What is the point of the exercise?”
Webber said journalists often get stuck in old conversations that fail to create value for readers. He said reporters who ask the right questions can move the conversation forward. Examples of these questions include: “What is a successful company?” “What makes a company worthy of our admiration?” “Is a leader somebody who gets rich, or somebody who builds a sustainable enterprise?”
Learn more in the Thunderbird Knowledge Network video below:
November 18th, 2009 at 11:52 pm
I would like to get the first issue of the magazine, “Fast Company”. It makes sense to say “Work is personal”. I don’t think most of us employees are able to resolve that issue in our minds.
Carrying 5X3 card is a smart way to be receptive of new ideas.
BTW, did somebody suggest to Alan that he can replace his 3X5 card with an iPhone.