Doing Business in Russia, Part 9: Five P’s for success
Tuesday, December 22nd, 2009By Frederick Andresen
Author of Walking on Ice, An American Businessman in Russia
“Their starting-point is different, and their courses are not the same; yet each of them seems to be marked out by the will of Heaven to sway the destinies of half the globe.” Alexis de Tocqueville had it right in 1831 about America and Russia. And his perspective is right today. How does the United States interact with its closest neighbor next to Canada and Mexico? Many Americans have worked hard at this. Some have failed and others have succeeded. Based on one of those successes, this nine-part series focuses on the issues and practices that make success happen in Russia today.
Part 9: Five P’s for success
Is there a secret for success in Russia? Not really. Of course, there are no secrets to success in Russia, Japan, China or anywhere else. Everyone has his different experience and his own road to walk. Progress has to be built on a basis of personal trust and honest relationships. However, if I have to list my guiding principles, here are five “Ps” that make the point:
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