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Knowledge Network: Faculty & Research

Video: Business Rules from Planet Earth

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Thunderbird Professor Gregory Unruh, Ph.D., first tackled the topic of sustainable business in 1974, when he wrote a report for his fourth-grade teacher on the upstart Environmental Protection Agency. Unruh’s passion for the topic continues in his new book, Earth, Inc.: Using Nature’s Rules to Build Sustainable Profits. Unruh shares five sustainable business rules from Planet Earth in this Earth Day student presentation on April 22, 2010. For additional research and commentary, visit Unruh’s Huffington Post blog.




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