Currency crisis survival kit: Three things you need as euro tumbles
Sunday, June 27th, 2010
Global companies struggling to navigate the currency crisis spreading from Europe to other regions of the world need at least three things in their survival kits, a panel led by Thunderbird School of Global Management Professor F. John Mathis, Ph.D., said June 9. “The question is not whether European countries such as Greece will default, but how many times they will default,” Mathis said. “This is a long-term issue.” To survive in the new environment, companies need complete data, timely analysis and transparent processes. | Video: Panel discussion (1:00.51)
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By: Melissa Samuelson, Clinical Professor of Global Entrepreneurship
For any entrepreneur with a new commitment to green, there are several simple business practices to adopt, says Greg Unruh, author of “Earth, Inc.: Using Nature’s Rules to Build Sustainable Profits.” One the easiest is to make a conscious effort to buy sustainable business supplies, such as energy-efficient light bulbs, recycled binders and pens with nontoxic ink. Most manufacturers “now identify products they sell that are environmentally friendly,” explains Mr. Unruh, also a professor of global business at Thunderbird School of Global Management in Glendale, Ariz. “You don’t have to do the research on your own.”
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