Getting to yes: T-bird study measures impact of negotiation education
Monday, November 1st, 2010
By Karen S. Walch, Thunderbird Professor
Billions of dollars have been spent on negotiation education since the publication of Getting to Yes in 1981. Schools and other organizations have developed courses, self-assessments and Web-based software to help negotiators get to yes. But few programs have attempted to measure the impact of these efforts. Thunderbird addressed the gap with a new study that quantifies the benefits of negotiation education coupled with planning and management software. The study analyzed results from eight MBA classes and two professors spanning three years, comparing the results from negotiators using ExpertNegotiator software to the results from those who did not. | PDF: Read the study. | Blog: Visit the World Cafe blog on the Thunderbird Knowledge Network to learn more about negotiation trends and research.
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