The following post on global strategy is by Thunderbird students Jeremy Snyder, Sara Dallaire, Patty Vukanovich, Matt Gottesman, Travis Goulding and Brad Hunter
With the holiday retail season currently upon us, we recently did some research about a well-known jewelry retailer, Tiffany & Co. When the average consumer hits the streets to look for gifts of jewels or new adornments for themselves, there are a wide variety of choices in the market. From low to high end, each dealer has its own story, and will offer the shopper a unique experience tailored to what the dealer’s particular pitch entails. In the case of Tiffany & Co., we received a healthy back-story about the company’s concerns of being a sustainable retailer. The company’s goals ranged from sourcing gems and precious metals from conflict-free areas, to the use of recycled paper from responsible sources in the paper industry. Our goal was to go a little deeper and investigate how far Tiffany & Co. was willing to press its concerns, or if the organization’s veil of corporate social responsibility was really a case of public relations spin to appeal to the mass market and make consumers feel good enough to make a purchase. Read the full article in Thunderbird Student Projects, a blog on the Thunderbird Knowledge Network.