The following post on global strategy is by Thunderbird students Saurabh Aphale, John Briscoe, Ankit Dwivedi, Megan Groves and Tosha Sorenson
Just south of San Francisco sits DreamWorks Animation, a business environment more akin to a Tuscan village than a traditional animation studio. At the time of its founding, current CEO Jeffrey Katzenberg and co-founders Geffen and Spielberg might not have foreseen the fierce level of competition in the animation film industry. Rivals’ strategic alliances, technology, diversification and company cultures have contributed to huge box office returns. To compete in this intense environment, DWA has developed a core set of capabilities that include pioneering technology, creativity incubation and an exceptional company culture that foster growth and innovation. Leaping 41 spots to No. 6 on Fortune 100’s Best Employers to Work For survey has further catapulted DWA into the spotlight. Read the full article in Thunderbird Student Projects, a blog on the Thunderbird Knowledge Network.