The following post on global strategy is by Thunderbird students Alick Gordon, Arvind Deshmukh, Deviki Gupta, Sam Hung and Chul Won Baek
Like many young men his age, Rohan was a bit nervous about his first date with Neha. They had been friends for many years, but this was the first time they had been out on their own together. After ordering their food, the waitress responded with the ubiquitous question, “Would you like fries with that?” “Yes please,” responded Rohan before paying and carrying his and Neha’s trays of food back to their table.
Unlike in the United States, where most young adults would never think of going on a date to McDonald’s, in India it is a widely accepted and welcomed destination. McDonald’s India has carved a niche for itself in an increasingly competitive Indian fast food market by adapting itself in ways uncommon for the company in other parts of the globe. Read the full article in Thunderbird Student Projects, a blog on the Thunderbird Knowledge Network.