The following post on global strategy is by Thunderbird students Carolina Samudio, Sean Kelly, David Doane, Brian Dwyer, Amy Boyer and Gonzalo Ariceta
Business people are quick to point out that success leads to complacency and complacency leads to failure. At PetSmart, years of uncontested success appears to be leading the company into this very situation. They are hands down the dominant domestic pet retailer, with a competitive advantage that seems, at first glance, unbeatable. In this scenario, while slow strategic U.S. growth strategy seems prudent, it demonstrates complacency. PetSmart is failing to look outside the big box they built. While PetSmart is following a slow U.S. expansionary strategy, a substantial percentage of the world’s population is moving from underdeveloped to middle class. This global shift in wealth is generating an ever-growing amount of disposable income to spend on pets and the lavish products and services those pets require. Read the full article in Thunderbird Student Projects, a blog on the Thunderbird Knowledge Network.