Children’s percussion group Bate-Lata do PECA performed Jan. 14, 2011, for Thunderbird MBA students in Brazil. Bate-Lata started in 2001 at a Santa Branca community center built and operated by global forestry company Fibria. Juan, the leader of Bate-Lata, says many children in the group come from broken or impoverished homes. Some have parents in jail, but music gives the children something to be proud of. The community center is an example of corporate social responsibility, part of Fibria’s approach to sustainable business.
Thunderbird students studied “Sustainability in Action” during the 2011 Brazil Winterim, led by Thunderbird Professor John Zerio, Ph.D.
In addition to outreach programs such as the community center in Santa Branca, Fibria’s sustainability plan includes environmental protection initiatives. The company also strives to create comfortable working conditions in its factories, nurseries and plantations.
Learn more in the following video, and hear the sounds of corporate social responsibility in action.
|Bate-Lata concert for Thunderbird: The children of Bate-Lata do PECA perform for Thunderbird students at a Fibria community center in Santa Branca, Brazil. View the video on YouTube or on China’s www.tudou.com (2:56).|