The following post on global strategy is by Thunderbird students Carlos Ceron, Isaac Chiu, Eric Craig, Tiina Kandzia, David Kuo, Tatiana Sunshine and David Yom
The perfect storm of economic downturn, high fuel prices and reduced demand worldwide put a serious hurt on DHL Express. In 2008, it pulled out of the US domestic market and in 2010, it sold its money-losing UK express parcel division. However, it appears that 2009-2010 has seen a fair degree of recovery for DHL Express and the industry as a whole. In the midst of this, Frank Appel, CEO of Deutsche Post DHL began the initiative of Strategy 2015 whose goal is to create synergy among the three divisions of DP-DHL into “One DHL.” It is quite the rosy picture, but integrating each division’s respective strategy and culture will be easier said than done. Read the full article in Thunderbird Student Projects, a blog on the Thunderbird Knowledge Network.