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Knowledge Network: Faculty & Research

Nigina Boboeva: ‘Competition from China creates challenges’

Nigina BoboevaTajikistan is a tiny landlocked country easily lost in the shadow of China, its massive neighbor to the east. This creates market challenges for Nigina Boboeva, who sells high-end cosmetics from a small shop in her native Tajikistan. “Competition from China creates challenges,” Boboeva said Feb. 2, 2012, during the U.S. Department of State and Goldman Sachs 10,000 Women Entrepreneurship Partnership Global Cohort at Thunderbird School of Global Management. “My products are higher quality but also more expensive.” Boboeva participated in the Global Cohort to learn sustainable business strategies to help her compete. Overall, the women’s empowerment program brought 28 businesswomen from 10 countries to campus for a two-week management course taught by Thunderbird professors. “I needed this program here,” Boboeva said. “I deepened my knowledge, I have mentorship by professors, and I have networking by participants from nine other countries.” Watch her story in this Thunderbird Knowledge Network video, or visit the Thunderbird for Good blog to learn more.

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    Boboeva participated in the Global Cohort to learn sustainable business strategies to help her compete. Overall, the women’s empowerment program brought 28 businesswomen from 10 countries to campus for a two-week management course taught by Thunderbird professors. “I needed this program here,” Boboeva said. “I deepened my knowledge, I have mentorship by professors, and I have networking by participants from nine other countries

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