Ranked #1 in the World
An organization’s tagline is an important driver of brand recognition. Just like those referenced in this image, a successful tagline resonates with consumers and is easy to remember. It’s time we harnessed the power of Thunderbird in a powerful, memorable tagline as well.
With the mass globalization of business, Thunderbird is surrounded by a slew of other b-schools claiming to be the best in international management. To stay relevant and maintain public recognition as the world’s #1 school in international business, we need your help in showcasing the uniqueness of Thunderbird.
Submit your tagline suggestions, in six words or fewer, to the comments box below. Entries will be accepted through March 12. Stay tuned to Thunderbird social media as the new tagline will be unveiled this summer.
Note: Difference of opinion is expected, however rude or inappropriate comments will be deleted. Rudeness to any contributors will not be tolerated. All submissions become property of Thunderbird School of Global Management. As this is not a contest, no formal prizes will be awarded for submissions used in developing Thunderbird’s tagline. However, at the conclusion of this activity we will share the names and entries of the individuals whose submissions made the final list.
February 24th, 2012 at 10:10 am
Ideas:
Find the Thunderbird in you.
Embrace the world. Make a difference.
Connect with the world.
Touch the world.
Lead globally through local action (probably too corny)
Put your boots on the ground.
And, I believe you meant “Six words or fewer,” not “Six words or less.” I could not help myself. ;-)
KB
February 24th, 2012 at 10:56 am
Thunderbird – Impact the world.
February 24th, 2012 at 11:03 am
Be THE change. Be a Thunderbird.
February 24th, 2012 at 11:52 am
MAKE THE GLOBE YOUR HOME MARKET
February 24th, 2012 at 11:58 am
Thunderbird — Find your wings
Thunderbird — Time to soar
I keep coming back to an image of flight since a Thunderbird is a plane, the logo is a bird and T-birds travel so much.
February 24th, 2012 at 2:05 pm
Thunderbird- The world’s future is present here!
February 24th, 2012 at 4:05 pm
1. As Global as it gets
2. A Global Village since 1946
3. Globe-get it!
4. Globalize This!
5. One Globe, One Thunderbird
February 24th, 2012 at 5:23 pm
1- Globalize! (In a command form)
2- Global Mission, Global Impact
3- Global Mindset, Global Impact
4- Business Beyond Borders
5- This ain’t your mama’s business school (only half joking)
6- Get global! (Another command)
7- Global – it’s who we are
Thanks for letting us suggest… bet there are some more GREAT creative ideas out there too!
February 24th, 2012 at 11:42 pm
Thunderbird: The World is Ours
(I expect that “We Are The World” is unavailable for copyright.)
Thunderbird: The World is Open for Business
February 25th, 2012 at 3:59 am
Thunderbird
Leadership force for global prosperity
Cheers from London!
Ramiro
MBA 07′
February 25th, 2012 at 4:14 am
1. “Majestic Complexities”
2. “Creative Possibilities”
February 25th, 2012 at 9:30 am
Think Globally With Us:
Explore, Strive, Connect, Respect and Take Responsibility; Succeed with Honor and Integrity
The Thunderbird School of Global Management
February 25th, 2012 at 10:03 am
Thunderbird: Explore, Connect, Achieve: Global Success
February 26th, 2012 at 9:00 am
Today’s submissions:
1. We Are Thunderbird: Explore, Connect, Lead
2. Today’s Global Learner. Tomorrow’s Global Leader.
3. Empowering People To Empower Global Business
February 26th, 2012 at 7:45 pm
Thunderbird
The Future of the World
Thunderbird
Where Thoughts Come to Life
Thunderbird
Innovative. Creative. Impressive.
Thunderbird
The Future is Waiting
Thunderbird
Where Tomorrow Starts Today
February 27th, 2012 at 9:38 am
Top Ranked in Global Business Education
February 27th, 2012 at 9:43 am
Teaching Global Business Since 1946
February 27th, 2012 at 9:54 am
your Passport for Change
February 27th, 2012 at 10:34 am
Globally leading the way for business
February 27th, 2012 at 10:36 am
Thunderbird makes it happen!
February 27th, 2012 at 12:40 pm
Thunderbird – “Where Global Business Begins”
Thunderbird – “Where There Are No Borders to Doing Business”
Thunderbird – “Leaders in The Global Frontier”
February 27th, 2012 at 1:43 pm
Global inside out
In Global service
Serving the World
On Global Mission
Growing Global Community
February 27th, 2012 at 2:21 pm
Not sure if it’s already an official slogan, but I’ve always liked “Where will Thunderbird lead you?”
February 27th, 2012 at 3:27 pm
Think globaly, manage localy or
Business ambassador to the world or
Often imitated, never replicated
February 27th, 2012 at 3:36 pm
“Ethical leadership that is, above all, collaborative in nature.”
February 27th, 2012 at 3:38 pm
or…..”Ethical leadership that is collaborative in nature.”
February 27th, 2012 at 3:46 pm
last try
[Thunderbird logo] “…teaching global collaboration and ethical leadership.”
February 27th, 2012 at 4:22 pm
The MBA for today’s world.
The global MBA defined.
The MBA for the world’s future global leaders.
February 27th, 2012 at 4:23 pm
Thinking and doing Globally.
February 27th, 2012 at 4:42 pm
1. Get Global. Get Going.
2. Global is in our DNA.
3. Think Global Business… Think Thunderbird!
Apologize if any of these sound a little cheesy :)
Warm Regards,
Sudeep
February 27th, 2012 at 5:33 pm
Thunderbird: Go Global!
Thunderbird: An education for the world of the future
Thunderbird: Connecting the world…one T-Bird at a time
Thunderbird: Prepare yourself for the world of tomorrow
Thunderbird: The world is your oyster
Thunderbird: The future is in your hands
Thunderbird: Create the world you want to live in
Thunderbird: Paint the world as you want it to become
Thunderbird: Create the world of the future
Thunderbird: What if?….What if there were no more wars, just global collaboration? What if every child was able to read, after the sun went down? What if…etc.
Another idea: Create a short slogan like ‘Go Global’ and have many people from all over the world say it in different languages.
February 27th, 2012 at 5:55 pm
Thunderbird: Creating the blueprint to a global community.
February 28th, 2012 at 5:06 am
Thunderbird: Fantastic International Business School!
February 28th, 2012 at 5:39 am
Think Global. Act Local. Do Good
B.School B.Global B.Good
Make a World of a Difference. Make a Different World
Making a Better World. One Business Leader at a Time
Want to Create a Better Future?
Creating a Better Future
Create a Better Future. Be a T-Bird
Think Global. Be Local @ Thunderbird
Different School. Different Leader. Different World
For a Different World. A Different Leader, A Different School
A Better Future Begins Here
Better Future. Different Leader. Right Now
Redefining Global Business
February 28th, 2012 at 7:27 am
IS GLOBAL MINDSET IN YOUR DNA?
February 28th, 2012 at 8:29 am
World Class Education for Global Leaders
Leaders in Global Responsibility
Investing in Global Prosperity
Forward thinking with a Global Vision
Moving forward with a Global Vision
Educating Leaders in Global Responsibility
February 28th, 2012 at 8:39 am
One GLOBAL Family. Join! or Join the GLOBAL FAMILY!
Real learning for GLOBAL WORLD
Way into / road to global excellence
Global thinking
Global learning
February 28th, 2012 at 8:43 am
Reinforcing global ethics.
Improving global citicens.
Global geshaft, global affaires, negocios globales.
February 28th, 2012 at 9:14 am
Thunderbird
ONE SCHOOL, ONE BUSINESS, ONE WORLD
OUR BUSINESS IS THE WORLD
ONE GLOBAL COMMUNITY
WE ARE GLOBAL CITIZENS
GLOBAL IS WHAT WE ARE
February 28th, 2012 at 9:30 am
BEING GLOBAL IS OUR BUSINESS
BE GLOBAL, BE ONE OF US
THE WORLD IS OUR BUSINESS
February 28th, 2012 at 9:43 am
Global. Business. Leaders.
We ARE Global
Be Global.
February 28th, 2012 at 10:54 am
Thunderbird: THE #1 Global Business School
Thunderbird: THE #1 Global Business Educator
Thunderbird: #1 for Global Business Leaders
Thunderbird Leaders: #1 in Global Business
February 28th, 2012 at 11:07 am
Thunderbird-Your New Nationality
Thunderbird-Your Global Family
February 28th, 2012 at 1:02 pm
Thunderbirds Soar!
Thunderbirds Soar…above the rest
Thunderbirds Soar…into a Global World
February 28th, 2012 at 2:35 pm
Thunderbird- Truly global since 1946
Thunderbird- Connecting Cultures…..Impacting the world!
Thunderbird- Gain the global stamp of approval!
Thunderbird- Invest in your future!
February 28th, 2012 at 3:13 pm
connecting the global dots
February 28th, 2012 at 3:17 pm
Globally yours, Thunderbird.
Where global leaders learn to fly
Global Lab for Global Leaders
Being Global Starts Here
True Global Identity
Striving for Global Integrity
Diverse. Unique. Connected. Global
Home of Global Beginnings
Truly Global Community
Globally Present
Global Journey Starts here
Go Global, Go Thunderbird
Born Global
February 28th, 2012 at 3:28 pm
Connect, Create, Contribute…
February 28th, 2012 at 4:46 pm
Connect Globally
Global Ideas Empowered
Opening the window to the world
Investing in Global Leadership
Think Global
Global Minded?
Be sure to check this tagline repository side before submitting your tagline.
http://www.stamats.com/information/tagline_home.asp
February 28th, 2012 at 6:25 pm
Thunderbird — The Global Mindset Advantage
Thunderbird — Leadership with a Global Mindset
February 28th, 2012 at 9:54 pm
Thunderbird: Earn your Global wings
February 28th, 2012 at 11:11 pm
Here’s my suggestion…
We are Global
February 28th, 2012 at 11:21 pm
Taking businesses global. Yesterday, today and tomorrow.
February 28th, 2012 at 11:24 pm
Thunderbird: Business with wings
February 29th, 2012 at 5:57 am
Here are my suggestions
Be Global
Know the world
Be, think, act and live globally
Be like Rugby – Everywhere
Thunderbird. We’re it
Find the world in you. Thunderbird
Sore over your competitors-Thunderbird
February 29th, 2012 at 8:43 am
Expand Your Horizons
Global Sustainability Starts Here
Expanding Global Horizons
Your Global Journey
Your Global Journey Starts Here
Preparing Global Leaders
Preparing Global Leaders for Tomorrow
February 29th, 2012 at 12:01 pm
Business Without Borders. Leaders with Ethics.
February 29th, 2012 at 12:08 pm
Global Leaders Dedicated to Sustainable Prosperity
February 29th, 2012 at 5:28 pm
The B.Global B.School
A different school for a different world
February 29th, 2012 at 5:31 pm
Teaching global business since before business was global.
(too long, but the positioning is right)
February 29th, 2012 at 11:15 pm
Leading the Way in International Business – Since 1946
Thunderbird – Developing the Global Marketplace
March 1st, 2012 at 8:30 am
Where global citizens become global leaders
March 1st, 2012 at 5:11 pm
Thunderbird – Making the Global Leap
March 1st, 2012 at 7:11 pm
Global business + culture + ethics = global impact
Embrace different, find the common, create impact.
World learns Business. Business learns the World.
@Thunderbird
March 1st, 2012 at 7:59 pm
Go Glocal! Impact Global! ( Glocal- Global with a local flavor)
March 1st, 2012 at 10:17 pm
Experience Global
Be Global
Transform the World
(or any variations)
Transform the World at the #1 International Business School
World’s #1 International Business School
The Global Springboard
Global and Mobile (for the online classes)
March 2nd, 2012 at 3:51 am
Make A Global Difference!: Discover Thunderbird
March 2nd, 2012 at 10:40 am
What Starts Here Changes the World
This is a tagline the University of Texas uses, but I think it fits Thunderbird so much better. Not sure if it’s usable as is.
Where Global Leadership/Change Begins
Start Here to Change the World
The Pioneer Of Global Leadership/Change
Pioneering Global Leadership/Change Since 1946
Blazing The Trail For Global Leadership/Change
The Quest for Global Leadership/Change Starts Here
March 2nd, 2012 at 12:38 pm
Do it the global way
March 2nd, 2012 at 1:28 pm
Global Leadership for Global Impact (tagline currently being used for Vision 2020)
March 2nd, 2012 at 8:32 pm
Thunderbird: Calling all future global leaders.
March 3rd, 2012 at 11:52 am
Global journey starts here.
March 3rd, 2012 at 9:28 pm
Discover your pathway to global success
March 3rd, 2012 at 9:29 pm
Where global thinkers become recognized leaders
March 3rd, 2012 at 9:30 pm
Top Ranked, Internationally Respected, Globally Recognized
March 3rd, 2012 at 9:30 pm
Global minds make the world turn
March 3rd, 2012 at 10:47 pm
Thunderbird: “Live the world”
Thunderbird: “Live the world… be the world”
Ramiro Alcalde H
March 4th, 2012 at 10:09 pm
Think Global Think Thunderbird
Thunderbird: Discover the World Around You
Thunderbird: “Live Life Globally”
Thunderbird: “Your first step to global living”
Thunderbird: “Your stepping stone to the world around you”
Thunderbird: “Escape the bubble”
March 5th, 2012 at 12:37 am
Thunderbird: Welcome to (y)our world of business
Thunderbird: Are you ready to change the world?
Thunderbird: Creating a sustainable world/planet since 1946
Thunderbird: Are YOU truly global?
March 5th, 2012 at 6:08 am
1. Uniquely Thunderbird: Our Students, Faculty, Oath
March 5th, 2012 at 6:15 am
Thunderbird: Explore, Connect, Pledge, Challenge, Achieve
March 5th, 2012 at 9:50 am
1. Uniquely Thunderbird: Global Mission, Citizenry, Oath
2. Uniquely Thunderbird: Our Students, Faculty, Global Mission
3. Uniquely Thunderbird, Our Students, Faculty, Mission, Oath
March 5th, 2012 at 1:48 pm
Uniquely Thunderbird: Students, Faculty, Mission, Oath
March 5th, 2012 at 4:35 pm
Global Since The Beginning
Global is our Difference
Our Campus is the World
Making a Difference, Globally
Learn, Lead, Impact The World
Global Education, Local Impact
March 5th, 2012 at 10:55 pm
Here are a few ideas:
unleash your global leader
Shape today’s world and tomorrow’s
Bring your worldview to the world
Your office: the world
shape your mind and your world
the business advantage for global minds
because your future has no borders
Your passport to success
invest in your world vision
our mindset: success
our brand: success
see the world as it will be
invent tomorrow’s world
education on a global scale
leadership for any time zone
your horizons, broadened
feed your curiosity, lead the world
Thanks for the opportunity!
March 6th, 2012 at 3:27 am
1) Your Global Gateway to Success
2) Breath Global
3) TBird – The Global LifeLine
4) Thunderbird – Step into the Global Village
March 6th, 2012 at 11:45 am
The brand essence of Thunderbird is about educating global leaders. The competitive advantage is that Thunderbird was born,raised, developed, and has always been and always will be married/committed to global management education. Other schools cannot claim that space from us so
I would recommend choosing a tagline that communicates this positioning, which can be based on fact and can be expanded on via through the rest of the integrated marketing communication efforts via youtube,facebook,website, media investment, blogs, direct marketing materials etc, paid search, etc.
1) Thunderbird (n)- Global for Management (in italics like a language translation)
2) Thunderbird-Born and raised Global
3) Thunderbird-Global Since 1946
4) Thunderbird-Hiring: Global Leaders
5) Thunderbird-Globally married for over 60 years
6) Thunderbird-Global Is More Than A Concentration
7) Thunderbird-Spread Global Knowledge
8) Thunderbird-Be Global-Think Responsibly
9) Thunderbird-100% Pure Global Management
March 6th, 2012 at 12:13 pm
Global Effect
Planet-sized problems. Solved.
Blue Marble Solutions
Global wisdom.
March 6th, 2012 at 12:20 pm
Thunderbird – ‘No boundaries, just business’ (’just’ as in fair/equitable – given our focus on global equality & fair trade)
Thunderbird – ‘Just business, no boundaries’
Thunderbird – ‘Business without boundaries’
Thunderbird – ‘Business beyond boundaries’
March 6th, 2012 at 1:59 pm
Thunderbird:
Everywhere you want to be.
The world at your feet.
Make a world of difference.
Launching careers. Building business.
Make the world your home.
March 6th, 2012 at 3:13 pm
Global Minds, Future Vision
March 6th, 2012 at 3:14 pm
Though many of the ‘global’ phrases have a catchy sound, we don’t want to repeat any part of the name, “Thunderbird” or the subtitle “School of Global Management” in a tagline if we want it to become sufficiently iconic to be independently associated with the school, and it sounds redundant.
Think big
Prepare for takeoff
The world is calling
Reaching Unparalleled Heights
Where the world is your market
March 6th, 2012 at 4:02 pm
Responsibly around the world
Responsibly all around the world
Responsibly all around
March 6th, 2012 at 5:02 pm
Thunderbird-Bringing Global Business into Focus
Thunderbird-Leading in Global Business Dialouge for over 60 years
Thunderbird-This Ain’t Your Daddys Business School Ladies (just kidding Jay) LOL!
Thunderbird-We Educate The Best!
Thunderbird-Don’t be Left Behind in the Future
Thunderbird-The Next Evoloution in Global Education
Thunderbird-Educating The Future
Thunderbird-More Than a Degree, it’s a Mindset
Thunderbird-Set Your Aim High
Thunderbird-Where you Will Learn to Speak the Language of the World
March 6th, 2012 at 8:52 pm
Thunderbird – International MBA since 1946
March 6th, 2012 at 10:20 pm
Thunderbird – Global people in town
Thunderbird – World is a grain of sand
Thunderbird – The whole world into a classroom
Thunderbird – From Globe to your desk
March 7th, 2012 at 4:52 am
Share the mystique. Inspire the world.
Where the world does business.
Where the world learns business.
March 7th, 2012 at 8:16 am
Has a creative brief been developed? Typically when we create taglines (I run a branding firm) we base the creative off of the brief – which is based upon the positioning statement. If so, is it something we can take a look at or should we simply base it upon our experience of the Thunderbird mystic?
March 7th, 2012 at 9:17 am
Thunderbird- First in Global, Worldwide
Thunderbird- First in Global Business Worldwide
This is a play on CNBC’s tagline “First in Business Worldwide” as well as a play on our school ranking.
Submitted by Erika Dressler class ‘05
March 7th, 2012 at 9:58 am
1. The World is Waiting.
2. The Future is Here.
3. Your Bridge to the World
March 7th, 2012 at 12:20 pm
Thunderbirds Rise from the Ashes of the World Economy
March 7th, 2012 at 12:26 pm
Thunderbirds Rising Above Occupy Wall Street
March 7th, 2012 at 5:17 pm
Global business is in our DNA
March 7th, 2012 at 5:20 pm
Creating Prosperity and Business Opportunity Worldwide
March 7th, 2012 at 6:19 pm
Globalization starts here.
Managing Diversity in Business since 1946.
Catalyst of Global Business.
Where the world is not enough.
March 7th, 2012 at 9:11 pm
Thunderbird-We are connected
March 7th, 2012 at 9:47 pm
Thunderbird
The World’s Passport to Prosperity
March 7th, 2012 at 10:45 pm
Globalization redefined.
March 7th, 2012 at 11:26 pm
Thunderbird, connecting the world
Thunderbird, serving for the world
March 8th, 2012 at 9:56 am
Thunderbird – Way up high
March 8th, 2012 at 10:01 am
1. Thunderbird, the good in business. (values: ethics + business + global)
2. Thunderbird, the global perspective. (values: global)
3. Thunderbird, small business, global impact. (values: entrepreneurship, global)
4. Thunderbird, business without borders. (values: William Schurz famous line borders frequented by trade seldom need soldiers)
5. Thunderbird, where Rabie Zahri obtained his MBA. (values: excellence, creativity, and sheer all-around talent) :)
March 8th, 2012 at 10:15 am
I love that you are asking for ideas… I keep thinking of Global Mindset.
Thunderbird
Defning the Global Mindset
March 8th, 2012 at 10:16 am
Thunderbird Making Global Local
Thunderbird Making Global Feel Local
March 8th, 2012 at 10:29 am
1. Thunderbird. Our Community, Our World, Our Mystique
(or change the “our” to “the”)
2. The Thunderbird mystique. Be part of it.
3. Thunderbird; what the mystique’s all about
March 8th, 2012 at 10:31 am
The World’s Glocal School
Making sense of the World
Deciphering the world since 1946…
Thinking beyond borders…
March 8th, 2012 at 10:35 am
One World
Just that, simple. Don’t know if another company has it though.
March 8th, 2012 at 10:46 am
Thunderbird, Networking matters.
March 8th, 2012 at 10:49 am
2)
Thunderbird, The final destination for global citizens.
March 8th, 2012 at 11:17 am
- The World Is Our Reason
- Inspire Positive Global Influence
- Creat Your World
March 8th, 2012 at 11:42 am
The World. Brought to you by Thunderbird.
March 8th, 2012 at 12:36 pm
Thunderbird: Where Your Global Journey Begins!
March 8th, 2012 at 1:04 pm
Here are a couple of thoughts:
Thunderbird: Empowering Tomorrow’s Global Leaders
Thunderbird: The World is Our Business
Thunderbird: Business Education Beyond the Ordinary
March 8th, 2012 at 1:51 pm
Thunderbird-Smart Global
March 8th, 2012 at 2:06 pm
Transcend Borders.
March 8th, 2012 at 2:10 pm
Be Global (a variation of Thunderbird’s new book, “Being Global”)
March 8th, 2012 at 3:14 pm
Thunderbird, Where Integrity and Worldwide Prosperity Meet
Thunderbird, The Best the World Has to Offer
Thunderbird, The World is Our Classroom
Thunderbird – Learn, Lead, Prosper
March 8th, 2012 at 4:24 pm
- Thunderbird, where East meets West
- Thunderbird, capital of global village
- Thunderbird, where your global mindset starts
March 8th, 2012 at 8:11 pm
1 Global Place!
March 8th, 2012 at 10:30 pm
1. Global Eyes
2. See the world through Global Eyes
March 8th, 2012 at 11:42 pm
Open your world
Open up your world
Think Global
Be a citizen of the world
March 9th, 2012 at 2:39 pm
Lead. Inspire. Think Global.
March 9th, 2012 at 3:26 pm
1. Thunderbird
Passport to the world.
2. Thunderbird
Global leaders. Global change.
3. Thunderbird.
Come local. Leave global.
March 10th, 2012 at 8:20 am
Thunderbird – Go Global
Thunderbird – Crossing Cultures, Creating Change
Thunderbird – Passport to Business Around the World
March 10th, 2012 at 1:13 pm
Be Truly Global
March 10th, 2012 at 11:28 pm
1) Thunderbird: Where Business means the World.
2) Thunderbird: Where Business meets the World.
March 11th, 2012 at 12:40 pm
1)Thunderbird- We educate true global business leaders.
2)Thunderbird- We help people connect to global business.
3)Thunderbird- Go global, from Thunderbird.
March 11th, 2012 at 5:19 pm
How to say business in Japanese: Thunderbird
How to say business in Spanish: Thunderbird
How to say business in German: Thunderbird
Replace the language name (Japanese, Spanish, German) with as many languages needed for a global campaign … :-)
March 11th, 2012 at 10:42 pm
a world of possibilities
March 12th, 2012 at 6:45 am
Global Campuses for the global business leaders
March 12th, 2012 at 12:18 pm
Thunderbird – Soar Above
March 12th, 2012 at 3:43 pm
Thunderbird: Your Gateway to the World
April 20th, 2013 at 10:23 pm
Pretty good post. I found your website perfect for my needs. Thanks for sharing the great ideas.
April 24th, 2013 at 3:36 am
With the mass globalization of business, Thunderbird is surrounded by a slew of other b-schools claiming to be the best in international management. To stay relevant and maintain public recognition as the world’s #1 school in international business, we need your help in showcasing the uniqueness of Thunderbird.
dụng cụ tập cơ bụng
bếp điện từ
máy tập thể dục đa năng
April 28th, 2013 at 1:09 am
No one can succeed without any hard work. Karl Max was successful, because he spent more than 30 years writing the book “Communist Manifesto”; Tomas Edison
succeeded, because he had experimented thousands of times to find the best material for lights. Every success calls for hard work. If you want to suc-ceed, work hard
first.zhongchengmaoyi110post